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``Improving Sales Performance'' Most Important to Business Executives According to New Survey Research from SAGE Results, Inc.; Productivity Enhancement Also Important, State Respondents.


Business Editors

SAGE sage, any species of the large genus Salvia, aromatic herbs or shrubs of the family Labiatae (mint family). The common sage of herb gardens is S. officinalis, a strongly scented shrubby perennial, native from S Europe to Asia Minor.  Results, Inc., a professional and technical services firm focused on helping organizations to improve their operations, today announced that it has released the results of a survey designed to gauge gauge

In manufacturing and engineering, a device used to determine whether a dimension is larger or smaller than a reference standard. A snap gauge, for example, is formed like the letter C, with outer “go” and inner “not go” jaws, and is used to
 how executives are prioritizing areas for improvement as they work to ensure that their organizations operate as effectively and efficiently as possible through these challenging economic times.

SAGE Results surveyed 70 business leaders, comprising executives and professionals from various sized organizations in a wide spectrum of industries. The survey asked respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  to rank four areas: sales productivity, costs and quality, indicating what their primary focus will be as they work to improve their organizations this year.

Key findings indicated that:

-- 37% will focus on improving sales performance with a primary emphasis on improving the volume and quality of sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). , followed by "right selling," and improving sales techniques

-- 31% will focus on enhancing organizational performance Organizational performance comprises the actual output or results of an organization as measured against its intended outputs (or goals and objectives).

Specialists in many fields are concerned with organizational performance including strategic planners, operations,
, including issues such as personnel management and goal setting, followed by employee development and career path development, staffing and scheduling issues, employee optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
, motivation and improving internal communications This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's .  

-- 16% will focus on optimizing their cost structure, with half of the respondents in this category stating that customer retention was the most important area of concentration with regard to reducing costs; followed by automation, employee retention and process management

-- 16% will focus on quality improvements, with more than 30% of those respondents stating that their primary focus in this area will be on improving customer satisfaction

"While at first glance these findings might indicate that companies are focusing their efforts on obtaining new customers, it is interesting to note that a significant portion of the respondents to this survey state the importance of customer satisfaction and customer retention as ways not only to cut costs, but ultimately as the keys to success, commented Ken Webb, co-founder and president, Sage Results, Inc. "These are the core areas of SAGE Results' practice as we work to help our clients improve their organizations, and we are pleased to see that organizations are recognizing the importance of customer retention and customer satisfaction."

Complete survey findings are available upon request by contacting SAGE Results at 877-786-2304 or info@sageresults.com.

About SAGE Results, Inc.

SAGE Results, Inc. is a professional and technical services firm focused on helping organizations to comprehensively improve their operations through the strategic definition and deployment of organizational performance improvement initiatives. SAGE Results, Inc. specializes in four primary practice areas for internal and external support centers. These services include contact center assessments, improvements and certification; human services optimization; new product evaluations, implementation and integration; and organizational consulting and program management. The company provides professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  in enterprise customer care strategy, process improvement, information management, technology assessments, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  operations, organizational change, strategic program and project management, education, training and facilitation Facilitation

The process of providing a market for a security. Normally, this refers to bids and offers made for large blocks of securities, such as those traded by institutions.
. Additionally, as the result of an affiliation with Leadership Management, Inc., SAGE Results also provides executive, leadership and management development programs, thereby assisting organizations and individuals to enhance their productivity, level of success and personal satisfaction. Additional information is available at the company's Web site, www.sageresults.com or by calling (877) 786-2304.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 1, 2002
Words:517
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