``Hello, 21st? You're Not Going to Believe This''; 21st Century Insurance Launches New Branding Campaign as ``Good People to Call''.

WOODLAND HILLS, Calif. -- "The French Connection" features one of the most famous car chases in Hollywood history. At the height of the chase, the camera zooms in on a car thundering down the road and ramming into the side of a car in a crowded intersection. But a modern-day twist on an Oscar-winning classic is the cornerstone of a new branding and advertising campaign for 21st Century Insurance (NYSE:TW). As today's story unfolds, the reckless driver speeds away, and a young man standing next to his now damaged car dials 21st Century Insurance from a phone booth and says, "Hello, 21st? You're not going to believe this."

21st Century Insurance has produced a television ad to introduce its new "Good people to call" branding campaign. The ad will air in markets across the West, the Midwest and Texas under the creative direction of Dailey & Associates Advertising. The new commercial highlights 21st's experience as a trusted and reliable resource for consumers, one that understands modern life is more frustrating, complicated and unpredictable than ever before.

"We've been a trusted part of people's lives for nearly 50 years and we've seen it all, which is why we provide more standard policy features and better customer service than any other leading company," said Bruce Marlow, President and Chief Executive Officer of 21st Century Insurance. "We were looking for a breakthrough approach to illustrate the superior product we offer and the peace of mind it provides. Integrating our message with a famous sequence from an Oscar-winning movie seemed perfect," he added.

The new creative campaign is slated to include ads featuring sequences from recent blockbuster films, with other drivers uttering those soon-to-be famous words, "Hello, 21st? You're not going to believe this."

"Humor and integrating our message into an iconic movie clip are great ways to focus consumers' attention that they can and should be getting more from their auto insurance company," said Mike Folino, Chief Creative Officer at Dailey & Associates Advertising. "We believe these ads will demonstrate that 21st understands the demands in everyday life and truly stands ready to help when the ordinary or even extraordinary happens."

A Strategy of Growth

Since 1958, 21st has been a key player in the California insurance market with over 850,000 customers, covering over 1.5 million vehicles and over $1.3 billion in premiums. Over the past 12 months, the company began operations in Illinois, Ohio, Indiana and, just this week, Texas. The expansion has more than doubled the size of the markets in which the company competes.

"We have a superior product and now a much larger market space to operate in," Marlow said. "We believe 'Good people to call' captures everything we stand for as a company. The campaign will demonstrate to consumers that the auto insurance they choose makes a major difference," he added.

21st Century Insurance provides more standard policy features than any other leading company and has created a customer experience that is both high tech and high touch. 21st.com is the only fully bilingual Web site that can take shoppers from quote to purchase and allows consumers to make policy changes and payments online. 21st also has bilingual licensed professionals available 24/7 at its service centers.

The company also provides state-specific Consumer Buying Guides with comparative policy, service and pricing information for leading companies plus suggestions for the right coverage packages to buy, such as higher liability limits and higher collision deductibles. These Guides are available at www.21st.com.

"Auto insurance has traditionally been a product that consumers tune out," added Dailey's Folino. "With the launch of 'Good people to call,' we believe we are creating advertising that will make viewers want to tune in to see what's next."

Television, radio and outdoor advertising will appear initially in Los Angeles, San Francisco, Sacramento, Fresno, San Diego, Phoenix, Chicago, Indianapolis, Columbus, Cincinnati, Houston and Dallas. To see the new television spot or to obtain electronic images of the new outdoor campaign, visit www.21st.com.

About 21st: Good People to Call

Founded in 1958, 21st Century Insurance Group is a direct-to-consumer provider of personal auto insurance covering over 1.5 million vehicles and with $1.3 billion of premiums in California and eight other Western, Southwestern and Midwestern states. 21st provides superior policy features and customer service at a competitive price. 24/7, customers have the option to purchase insurance, service their policy or report a claim over the phone with our licensed insurance professionals at 1-800-211-SAVE (English) or 1-888-920-2121 (Spanish) or through the Company's full-service bilingual Web site at www.21st.com. 21st Century Insurance Company, 21st Century Casualty Company and 21st Century Insurance Company of the Southwest are rated A+ by A.M. Best. 21st Century Insurance Company and 21st Century Casualty Company are rated A+ by Standard & Poor's.

21st Century Insurance Group is listed on the New York Stock Exchange under the trading symbol TW and is headquartered at 21st Century Plaza, 6301 Owensmouth Avenue, Woodland Hills, CA 91367.