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``Harry Potter and the Sorcerer's Stone'' Home Video Release Conjures Up Some Midnight Magic.


Entertainment Editors

NOTE TO MEDIA: Photo is available in a Smart News Release(TM)

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BURBANK, Calif.--(ENTERTAINMENT WIRE)--May 21, 2002

Select Retail Locations Across the Country Will Be Open Past Midnight

to Launch the Home Video Event of the Year

Finally, the wait is over! As of 12AM on May 28, 2002, "Harry Potter" fans across the United States will be able to get their hands on the first copies of the "Harry Potter and the Sorcerer's Stone"(TM) DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 and VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. . Select retail locations throughout the country will be open at midnight to accommodate scores of fans who are eager to experience the movie like never before!

Wal-Mart, Borders, Hastings, Mediaplay, Blockbuster and Kmart are among the retail outlets (select stores) that will be open at midnight to meet the overwhelming consumer demand for the "Harry Potter and the Sorcerer's Stone" DVD and VHS. Numerous stores across the United States have initiated in-store campaigns to let their customers know of their plans to make this the home video event of the year, including direct mail invitations, hand-delivered fliers at store entrances and local radio promotions. Not only will consumers be able to finally own their DVD and/or VHS copy, but several retailers are planning activities to make the "Midnight Magic" occasion even more special - adding to the charged atmosphere at midnight and into the early hours of the morning with coloring, costume and "Harry Potter" look-a-like contests, live radio remotes, entertainment and limited-availability collectibles.

The highly anticipated DVD is releasing in both widescreen and full-frame formats for $26.99 SRP SRP - A data link layer protocol. . "Harry Potter" enthusiasts will also be whisked away by the special VHS edition, available for $24.99 SRP.

With operations in 78 international territories - more than the video division of any other studio - Warner Home Video Warner Home Video is the home video unit of Warner Bros. Home Entertainment Group, a division of Warner Bros. Entertainment, Inc. It was founded in 1978 as WCI Home Video (for Warner Communications, Inc.). It was re-named Warner Home Video in 1980.  commands the largest distribution infrastructure in the global video marketplace. WHV's film library is the largest of any studio, offering top-quality new and vintage titles from the repertoires of Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Pictures, Turner Entertainment Company, Castle Rock Entertainment, HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
 Home Video and New Line Home Entertainment.

(c)2002 Warner Home Video.(c)2001 Warner Bros. Harry Potter Publishing Rights(c)J.K. Rowling. HARRY POTTER, characters, names and related indicia Signs; indications. Circumstances that point to the existence of a given fact as probable, but not certain. For example, indicia of partnership are any circumstances which would induce the belief that a given person was in reality, though not technically, a member of a given  are trademarks of and(c)Warner Bros. All rights reserved.

For more information on this and other titles distributed by Warner Home Video, visit www.whvdirect.com.

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Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: http://www.businesswire.com/cgi-bin/photo.cgi?pw.052102/bb15
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:``Harry Potter and the Sorcerer's Stone'' Home Video Release Conjures Up Some Midnight Magic.
Publication:Business Wire
Geographic Code:1USA
Date:May 21, 2002
Words:427
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