``Harry Potter'' Video Charts Highest- Ever Rental Debut; Generates Nearly $20 Million Its First Five Days in Stores.Entertainment Editors & Video/Film Writers SANTA ANA Santa Ana, city, El Salvador Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region. , Calif.--(ENTERTAINMENT WIRE)--June 4, 2002 Sales numbers haven't yet been reported, but exclusive Video Store Magazine market research indicates "Harry Potter and the Sorcerer's Stone" generated more money its first five days in rental stores than any other video in history. Warner Home Video's top-grossing fantasy film generated an estimated $19.1 million in combined DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. consumer rental spending, Video Store Magazine market research shows. The previous out-of-the-gate champ, "The Fast and the Furious," was released in January 2002 and generated $18.65 million its first five days in video rental stores. Warner has not yet released official sales numbers, but the unprecedented rental demand indicates exceptionally high consumer interest in the film, which opened theatrically in November 2001 and grossed $317.6 million. "The astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, success of this title at rental is testimony to its broad demographic appeal to audiences of all ages," said Judith McCourt, Video Store Magazine's director of market research. "It crosses traditional boundaries." For the week ending June 2, "Potter" earned 53.5 percent more money in rental stores than its nearest competitor, Paramount Home Entertainment's "Vanilla vanilla, a plant of the genus Vanilla of the family Orchidaceae (orchid family). Vines of hot, damp climates, most are indigenous to Central and South America, especially Mexico, but are now cultivated in other tropical regions. Sky" ($12.46 million). Consumers spent a total of $145.5 million at the rental counter for the week ending June 2. So far this year consumers have spent $3.87 billion, compared with $3.84 billion spent at this time last year. Video Store Magazine is a home entertainment newsweekly news·week·ly n. pl. news·week·lies A weekly newsmagazine or newspaper that reports current events. published by Advanstar Communications and is part of Advanstar's Entertainment Group, which includes Home Entertainment Events and Hive4media.com. |
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