``Godzilla'' to Invade Stampede 2001 in Fargo; Vobix Helps VARs Avoid Having Customers Gobbled Up.Business Editors & High Tech Writers FARGO, N.D.--(BUSINESS WIRE)--Sept. 10, 2001 Vobix Corporation, a Microsoft Great Plains Business Solutions Certified ASP, will bring its unique message to Stampede, the annual Microsoft Great Plains partner convention scheduled for Oct. 3-6. That message: "Beware of the customer-eating ASP." "The message we want to convey to Microsoft Great Plains resellers at Stampede is that we aren't after their business," said Gregor Newland, director of the Microsoft Great Plains channel for Vobix. "There are ASPs out there who are trying to be a VAR as well as an ASP, and that just isn't the way we want to do business. So, we've decided to go a step beyond and actually offer VARs assistance in finding customers, giving them full control of the customer relationship, and even offering marketing support to help bring them new leads." To deliver this message, Vobix employed a pulp comic book comic book Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums. marketing concept with the idea of raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. by using a Godzilla-like creature to represent those ASPs that "gobble up Verb 1. gobble up - eat a large amount of food quickly; "The children gobbled down most of the birthday cake" garbage down, shovel in, bolt down eat - take in solid food; "She was eating a banana"; "What did you eat for dinner last night?" " VARs' customers for themselves. In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke" put differently , those who attend Stampede shouldn't be surprised if they see rather conspicuous reptilian footprints around Fargo - or even a giant lizard. Vobix's message is based on a few key strategies the company has employed. For one, Vobix has maintained its Microsoft Great Plains certifications, meaning that it has several CAEs and CMEs on staff in addition to its CIS Cis (sĭs), same as Kish (1.) (1) (CompuServe Information Service) See CompuServe. (2) (Card Information S and CAAS n. sing. & 1. Case. rich technical team. By maintaining the same skill set as a VAR, Vobix can continue to understand a VAR's needs. Another differentiator is that Vobix offers marketing support, from press releases to direct mail, to help its VARs drive new business, and offers the added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
"What it boils down to is that we're committed to a hosted delivery model, and that's what we want to concentrate on," Newland said. "Yes, we have Microsoft Great Plains CAE (1) (Computer-Aided Engineering) Software that analyzes designs which have been created in the computer or that have been created elsewhere and entered into the computer. intelligence like a VAR, but we have it as a support feature. We also have a very talented engineering team that will work with VARs to get new customers on-line for them as quickly as possible. It's as simple as this: We know that if we help our VAR partners succeed, then we will succeed. And they never have to worry about us trying to gobble up to capture in a mass or in masses; to capture suddenly. See also: Gobble their customers." "The indirect sales method has been the goal for Vobix since we opened our doors more than a year ago," said Vobix President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Tim Landgrave. "We want VARs to not only trust the ASP model, but to trust us as a company. If we can help them increase their business without trying to move in on it, that should be a good start." Vobix Corporation is a gold sponsor for Stampede 2001. Newland will present at the solutions forum Oct. 3 on the topic, "Saga of the ASP Model Misconceptions: Real Truths About Vobix Hosted Great Plains Business Solutions." About Vobix Vobix is a managed application technology provider that develops, manages, supports and improves mission critical business applications to help organizations boost efficiency and focus on core competencies. For ASPs and ISPs, Vobix delivers enabling technology to help them better serve their customers. And lastly, Vobix helps large corporations, educational institutions and government agencies realize the full potential of their technology investments by doing the heavy lifting of application and software management. Vobix is a subsidiary of ManTech International Corp. For more information, visit www.vobix.com. About Stampede Stampede is the annual conference for Microsoft Great Plains partners, featuring seminars, solutions forums, partner panels, guest speakers, social events and a huge trade expo. For more information on Stampede, visit www.greatplains.com/stampede. |
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