``GOCA'' Buys Internet Banner Advertising Group.CAMBRIDGE, Ontario--(BUSINESS WIRE)--Nov. 17, 1998--Ian Smith, president of Go Call Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: GOCA (Graphics Object Content Architecture) See MO:DCA. ) Tuesday announced the acquisition of Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Group (IAG IAG Insurance Australia Group IAG Information, Advice and Guidance IAG International Association of Geodesy IAG Interagency Agreement IAG International Association of Geomorphologists IAG International Association of Gerontology IAG International Audio Group ) From Net Holdings Inc. Banner Ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , a division of IAG, specializes in Target Audience Marketing (TAM) through banner placement on specifically targeted Internet Web sites. Another division of IAG, Indexus, the future concept in index search engines, will allow companies to modify and update their product information on a minute by minute basis if necessary, something that the current generation of search engines is not capable of. This powerful feature will redefine Internet business allowing companies to market time sensitive promotions and offer the very newest products as soon as they become available. These acquisitions will allow Go Call to generate advertising for its own divisions at a fraction of the cost of outside contracts and utilize the savings to further expand and develop its products and distribution channels. Go Call -- www.go.ca -- is an internet/telecom and electronic commerce company. For further information please contact: Ian Smith, President Go Call Inc. 15 Queen Street East Cambridge, Ontario N3C 2A7 519/651-2121 iansmith@go.ca www.go.ca |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion