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``Friends and Allies'' Ad Campaign Gains Momentum.


Business Editors

FEDERAL WAY, Wash.--(BUSINESS WIRE)--May 6, 2002

Centex Homes, Pulte Homes Pulte Homes, Inc (NYSE: PHM) is a Bloomfield Hills, MI based company founded by Bill Pulte. Pulte is the third largest (by units) builder of homes and residential community developers in the United States according to Builder Magazine's"Builder 100", and is the nation's , National Lumber lumber, term for timber that has been cut into boards for use as a building material. The major steps in producing lumber involve logging (the felling and preparation of timber for shipment to sawmills), sawing the logs into boards, grading the boards according to  and

Building Material Dealers Association Join the

Effort to Find a Better Lumber Solution

A group of U.S.-based forest products companies, home improvement retailers and leading home builders is stepping up its advertising campaign to voice concern that a 27 percent tax on Canadian lumber will cause irreparable ir·rep·a·ra·ble  
adj.
Impossible to repair, rectify, or amend: irreparable harm; irreparable damages.



[Middle English, from Old French, from Latin
 damage to the relationship between the U.S. and Canada.

The campaign -- "Friends and allies for more than 100 years," launched on April 24 -- will run its next ads starting tomorrow in U.S. and Canadian media.

Two of the leading U.S.-based home builders, Centex Homes and Pulte Homes, have joined the group to strongly urge the governments of Canada and the United States The United States and Canada share a unique legal relationship. U.S. law looks northward with a mixture of optimism and cooperation, viewing Canada as an integral part of U.S. economic and environmental policy.  to "build a better lumber solution" rather than having punitive duties put on Canadian softwood softwood

Timber obtained from coniferous trees (mainly of the pine and fir families). With the exception of bald cypress, tamarack, and larch, softwood trees are evergreens.
 lumber. The 8,000 member companies of the National Lumber and Building Material Dealers Association have also signed on.

The companies supporting the ad campaign now include Weyerhaeuser, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
, Lowe's Home Improvement Warehouse, L P, Pope & Talbot, Bowater, Centex Homes, Pulte Homes and the 8,000 member companies of the National Lumber and Building Material Dealers Association. These companies employ more than 700,000 American workers.

The continuing call by the companies for a long-term free trade solution comes on the heels of the U.S. International Trade Commission's May 2 final determination in the softwood dispute. The ITC ITC (Brit) n abbr (= Independent Television Commission) → Fernseh-Aufsichtsgremium

ITC n abbr (BRIT) (= Independent Television Commission) →
 voted to uphold duties averaging 27 percent on Canadian softwood lumber.

In the ad, the companies state: "These duties will hurt workers and companies in both countries. But just as importantly, they will hurt the millions of consumers who want a warm, secure home built from these products.

"But this dispute isn't about countries or companies, it's about people. People like the more than 700,000 who work for our companies growing trees, making and distributing wood products and building homes to meet the everyday needs of millions of families and thousands of communities."

The companies are urging President Bush and Prime Minister Chretien to lead Canada and the U.S. "to a long-term solution that is fair to all and worthy of two great allies."

Weyerhaeuser Company (NYSE NYSE

See: New York Stock Exchange
:WY), one of the world's largest integrated forest products companies, was incorporated in 1900. In 2001, sales were $14.5 billion. It has offices or operations in 17 countries, with customers worldwide. Weyerhaeuser is principally engaged in the growing and harvesting of timber; the manufacture, distribution and sale of forest products; and real estate construction, development and related activities. Additional information about Weyerhaeuser's businesses, products and practices is available at www.weyerhaeuser.com.
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Publication:Business Wire
Date:May 6, 2002
Words:450
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