``Cider House Rules'' Wins ``A'' Grade From CinemaScore Audiences; Will Miramax Gem Gross $70 Million in First Run?Entertainment Editors & Film Writers SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(ENTERTAINMENT WIRE)--Jan. 18, 2000 John Irving's first film script film script n → guión m film script n → copione m , Miramax Films' "The Cider House A cider house is an establishment, often little more than a room in a farmhouse or cottage, selling cider only, for consumption on the premises. The cider sold is usually brewed on the premises, from apples grown in a local cider orchard. Rules," won top grades from CinemaScore audiences, who gave it an "A" overall. Fewer than 10 percent of major releases rate an "A," and "The Cider House Rules" is the first film of the year to win this significant audience rating. "Miramax is at it again," said Edward Mintz, president of CinemaScore. "They may be looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. Academy consideration, building box-office growth by word of mouth, or angling to increase popularity with long theater lines (as `The Blair Witch Project' did so successfully). "Any way you cut it, it looks like they have another hit on their hands. `The Cider House Rules' could easily go on to break $70 million in theatrical grosses, based on historical results," predicted Mintz. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. CinemaScore reports, in the last 20 years major studio releases have earned an average box-office gross of $36 million. This reflects a range of less than $7 million for the average bomb (rated "D" or worse by CinemaScore audiences) to more than $50 million for movies rated "A-" or better by opening-night audiences surveyed. "Even with a movie that audiences are crazy about, marketing is critical," said Brad Peppard, president of CinemaScore.com. "The big question is, can Miramax turn this into another `Shakespeare in Love' megahit meg·a·hit n. A product or event, such as a movie or concert, that is exceedingly successful. Noun 1. megahit - an unusually successful hit with widespread popularity and huge sales (especially a movie or play or recording ? "The studios rely on CinemaScore data to predict whether a film has legs," continued Peppard. "Combined with the overnight box-office report, the CinemaScore grades are the best predictor of a film's success, both in the theaters and in video rentals." "The Cider House Rules" first opened in an exclusive release in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Following positive notices, the film's release was expanded to the top 20 U.S. markets the second week, followed by the top 60 markets at Christmas, and is now in wide release, though it is still showing on a limited number of screens. Anyone with an e-mail address See Internet address. e-mail address - electronic mail address can now access the same information that has been available only to studio executives for the past 20 years. CinemaScore.com is the new, free online newsletter service that delivers movie grades (A+ to F) on current movies and video releases at www.cinemascore.com. CinemaScore provides quick, easy-to-use, overnight ratings that make it easy to avoid disappointing movies and uncover hidden movie gems. Movie grades are based on in-theater surveys of actual moviegoers attending the movies on opening night. Every Friday, hundreds of people all across the country are surveyed. The target size for each movie survey is 500 completed surveys. Plans are in place to increase this to 1,000 surveys this year. To find out what real audiences are saying about today's films, as well as more than 2,000 films from the last 18 years, moviegoers should access the CinemaScore.com Web site, www.cinemascore.com, and register for the free e-newsletter. More About "The Cider House Rules" Based on the Irving novel, "The Cider House Rules" is a poignant drama about an orphanage in Maine that sets the backdrop for a young man's coming of age during the 1940s. The film is directed by Lasse a. & adv. 1. Less. Hallstrom, known for "My Life as a Dog" and "What's Eating Gilbert Grape?" Starring Michael Caine, Tobey Maguire and Charlize Theron, the film is rated PG-13. More About CinemaScore.com CinemaScore.com tracks and reports audience reactions by age and gender. In the weekly e-newsletter and on the Web site (www.cinemascore.com), review information is divided into six specific groups: ages younger than 21; 21 to 34; and 35 and older, with male and female segments for each age category. CinemaScore.com visitors may search for film information by key word, actor, director or film title. In addition to the film-report scores, film box-office gross totals are posted. CinemaScore.com is the product of a collaborative effort between Mintz and Michael Bach Michael Bach (March 1808, Boppard -17 April 1878) was a German entomologist specialising in Coleoptera. He was a teacher in Boppard and a Member of the Entomological Society of Stettin. , chief executive officer of Survey.com, a leading Internet-based market-research firm in San Jose. Building on the traditional feedback services method that proved to be invaluable to the motion-picture industry in validating internal prerelease pre·re·lease n. Something released before an official or scheduled date. adj. Of or relating to an interval preceding an official or scheduled release: research information, CinemaScore.com provides this service in a Web-based version available online to the general public. Note to Editors: All trademarks are the property of their respective title holders. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion