``Casper Spirit Dimensions,'' TDK'S Newest Game for the PlayStation 2 Ships to Stores; Casper Materializes in Retail Stores Just in Time for Halloween.

Business Editors/High-Tech & Entertainment Writers

CALABASAS, Calif.--(BUSINESS WIRE)--Oct. 2, 2001

TDK Mediactive, Inc. (OTCBB:TDKM), a global publisher of entertainment software, announced today that "Casper(R) Spirit Dimensions(TM)" for the PlayStation(R)2 computer entertainment system is now available in retail stores. In the game, Casper is a next-generation video game character with full-flight capability. Casper is on a quest to save the Spirit World from the nefarious Kibosh and his evil henchmen. "Casper" is rated "E" for Everybody by the ESRB and is available now for a suggested retail price of $49.99.

"TDK Mediactive's release of 'Casper Spirit Dimensions' is our first next generation console release for 2001," said Vincent Bitetti, chief executive officer of TDK Mediactive. "The game's intense and exciting game play, along with its sophisticated graphics and special effects help re-introduce Casper as an all-new next-generation video game character."

TDK Mediactive is supporting Casper Spirit Dimensions with television and print advertising, including a five week campaign on Nickelodeon and the Fox Family channel. The Cable TV campaign will begin on October 20, with heavy rotation around Halloween.

Casper Spirit Dimensions is featured in the national Hershey's $1,000,000 PlayStation Video Game Giveaway. At retail, Hershey's is currently featuring the Video Game Giveaway Sweepstakes on over 40 million bags of Hershey's top 10 snack size candy including Reese's miniatures, Hershey's Milk Chocolates, Kit Kat, York Peppermint Patties, and more. Supporting the promotion is a point of sale display and a national Free Standing Insert, both including graphics of Casper and Casper Spirit Dimensions.

Casper Spirit Dimensions will have a playable demo at over 5,000 retail locations throughout the entire holiday season. Additionally, a playable demo will be on the cover-mounted disk on the January issue of the Official PlayStation Magazine.

About "Casper Spirit Dimensions"

Casper must travel to four different Spirit Dimensions in a quest to free spirits from the despicable Kibosh. These are the Medieval World, the Spirit Amusement Park, Kibosh's Factory, and the Spirit World. Within each Dimension, Casper will find people in need of assistance. He will also find many of Kibosh's dark minions who are out to stop him.

Each of the sixteen huge levels can be fully explored through 360-degree full flight movement. They are filled with puzzles and hazards, but they also contain a wide assortment of special power-ups that strengthen Casper and enhance his powers. This little ghost is going to need a lot of courage, and full mastery of his various ghostly abilities, in order to save the spirit world from Kibosh!

"Casper Spirit Dimensions" includes the following features:

-- Amazing graphics that take advantage of the PlayStation(R)2 computer
entertainment system

-- Freedom of flight to any destination throughout the game.

-- Four worlds to conquer: Spirit World, Kibosh's Factory, Spirit Amusement
Park, and Medieval World

-- Four outrageous bosses for each world, including Casper's arch-nemesis
Kibosh.

-- Key pick-ups that will lead Casper to bosses, extra lives, and enhancements
of his abilities.

About Hearst Entertainment

"Casper" is under license to TDK from Harvey Entertainment, Inc., now owned by Classic Media. Hearst Entertainment manages the merchandise licensing for the Harvey library of characters, including Casper. Hearst Entertainment, a subsidiary of the Hearst Corporation, is a leading producer and distributor of made-for-television movies, animated series and reality and documentary programming for the global marketplace, and markets and licenses the ancillary consumer products of these entertainment properties.

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Universal Studios, Mattel, Classic Media, R & S Trading, Signatures Network and others.

TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com

About Classic Media

Classic Media manages some of the world's most well-known character and content libraries across all media including film, television, video and consumer products. The company's growing portfolio of family-oriented entertainment brands encompasses both animated and live action characters such as: Casper, the Friendly Ghost, Wendy, the Good Little Witch, Richie Rich, Hot Stuff, The Lone Ranger, Lassie, Lamb Chop, Underdog, Little Lulu, Mr. Magoo, Gerald McBoing Boing and the beloved family of Golden Books children's characters.