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``California Grown'' Web Site Clicks With Agriculture Industry and State's Consumers.


SACRAMENTO, Calif. -- New Site Offers Interactive and Informative Online Experience With Weekly and Monthly Prize Opportunities

Now you don't have to get your boots dirty to learn about California's fantastic agricultural products! "California Grown" is bringing the farm right to your computer screen. Today the program announces one more way for consumers, teachers, students, and industry enthusiasts throughout the state to interact and learn about the nation's number one agricultural state - simply by visiting www.californiagrown.org.

Complete with user-friendly agricultural information about the state's forests, farms, food supply, flowers, fish and fiber, the newly designed Web site also offers visitors an opportunity to access the popular TV commercial featuring Governor Arnold Schwarzenegger Arnold Alois Schwarzenegger (German pronunciation (IPA): [ˈaɐ̯nɔlt ˈaloɪ̯s ˈʃvaɐ̯ʦənˌʔɛɡɐ] , learn about new retail promotions, program developments and upcoming community "California Grown" events. Online visitors can even win prizes by playing a new "Spin to Win" online game.

"We designed the 'California Grown' Web site as a useful source of agricultural information of special appeal to Californians," said Scott Horsfall, chief executive officer of the Buy California Marketing Agreement that oversees the "California Grown" program. "The new online game element helps make the site both educational and fun for those eager to learn more about this great state and its agricultural roots."

The new "Spin to Win" online game offers various categories where people can answer interesting and sometimes surprising agricultural-related questions that range in scope from the ingredients in nail polish (including wood oil) to the single gene that separates a peach from a nectarine nectarine (nĕk'tərēn`), name for a tree (Prunus persica var. nectarina) of the family Rosaceae (rose family) and for its fruit, a smooth-skinned variety of the peach.  (the one with the fuzz). Online game categories include the following: Farm to Fork, Dollars and Sense, Bragging Rights, County Bounty, Grab Bag grab bag
n.
1. A container filled with articles, such as party gifts, to be drawn unseen.

2. Slang A miscellaneous collection: The meeting evolved into a grab bag of petty complaints.
 and Commercial Appeal. After playing the interactive "Spin to Win" game, online visitors have the option to enter weekly and monthly random drawings for the opportunity to win "California Grown" t-shirts, water bottles, and/or a basket of homegrown home·grown  
adj.
1. Raised or grown at home.

2. Originating in or characteristic of a locality: "Rock is homegrown music in the United States, evolved from blues and country and Tin Pan Alley" 
 products.

In addition to the consumer elements, the Web site has updated "California Grown" member information, media tools, and licensing, brand and logo usage guidelines available for program partners and other interested parties.

The new Web site is effective and available immediately.

About The Buy California Marketing Agreement

The Buy California Marketing Agreement is a joint effort of agricultural industry groups representing the products of California's farms, ranches, forests and fisheries. Working as an advisory board to the California Department of Food and Agriculture California Department of Food and Agriculture, which was established in 1919 by the California Legislature,[1] works in partnership with the agricultural industry and other governmental agencies to regulate various aspects dealing with food and agriculture related , BCMA BCMA British Columbia Medical Association
BCMA British Complementary Medicine Association
BCMA Bar Code Medication Administration
BCMA Black Consciousness Movement of Azania
BCMA British Country Music Association
BCMA Board-Certified Master Arborist
 brings together industry and government resources to increase the awareness, consumption and value of California agricultural products, helping the state's consumers enjoy the best of the California lifestyle.

The "California Grown" campaign is funded through public and private contributions by the U.S. Department of Agriculture, the California Department of Food and Agriculture, and the following California agricultural organizations This is a list of agricultural organizations. International
  • 4-H
  • FAO
Brazil
  • Instituto Agronômico de Campinas
United States
  • American Farm Bureau Federation
  • Future Farmers of America
:

--California Apple Commission

--California Aquaculture aquaculture, the raising and harvesting of fresh- and saltwater plants and animals. The most economically important form of aquaculture is fish farming, an industry that accounts for an ever increasing share of world fisheries production.  Association

--California Asparagus Commission

--California Avocado Commission

--California Cherry Advisory Board

--California Cling Peach Board

--California Cut Flower cut flower
n.
Any of various showy flowers used in fresh arrangements.
 Commission

--California Fig Advisory Board

--California Forest Products Commission

--California Garlic Producers Association

--California Kiwifruit ki·wi·fruit  
n.
The fruit of the kiwi plant.
 Commission

--California Milk Advisory Board

--California Nectarine Administrative Committee

--California Olive Committee

--California Peach Commodity Committee

--California Pear Advisory Board

--California Plum Marketing Board

--California Poultry Federation/Chicken

--California Poultry Federation/Turkey

--California Raisin Marketing Board

--California Salmon Council

--California Sheep Commission

--California Strawberry Commission

--California Table Grape Table grapes are grapes intended for consumption while they are fresh, as opposed to grapes grown for wine production, juice production, or for drying into raisins. Depending on the market for wine and table grapes, low quality wine may contain some grapes that could also be sold  Commission

--California Tomato Commission

--California Walnut Commission

--California Wild Rice Advisory Board

--Wine Institute

For more information, visit www.californiagrown.org
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 12, 2005
Words:562
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