``Businessperson'' is Teens' Ideal Job -- Highest Level in Five Years, According to Junior Achievement Poll; Doctor, Teacher, Computer Professions Trail by Significant Margins.

Business Editors/Education Writers

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Jan. 16, 2004

When it comes to the ideal job, America's teens mean business -- or businessperson, to be exact -- according to a new poll from Junior Achievement.

In all, 12.8 percent of teens selected "businessperson" as their ideal job, nearly twice the number who selected "doctor" (6.5%), "teacher" (5.4%), and "computer field" (4.9%). The results are from the JA Interprise Poll(TM), a survey of 1,000 teens between the ages of 13 and 18. For a complete list of ideal jobs, go to www.ja.org.

The poll also points to a growing gender gap between girls and boys when it comes to careers requiring higher education. Specifically, twice as many girls (8.3%) as boys (3.9%) selected "doctor" as their ideal job. This pattern was also present with "teachers" (7.9% to 1.6%) and "lawyers" (7.0% to 2.0%). However, more than three times as many boys (6.8%) as girls (1.7%) named "computers" as their ideal job. For boys, "pro-athlete" (7.2%) came in second only to "businessperson" as the ideal job, while girls (0.9%) were less interested in professional athletics. In all, 73.9 percent of girls believe they need a four-year degree or graduate degree to obtain their dream job, while 61.5 percent of boys believe they do.

Expectations for teens' annual salary by age 40 are at the lowest levels in five years of polling, with 8.1 percent of students believing they will earn one million dollars by the age of 40. This is down from a high of 14.1 percent in 2002. As for expectations of achieving their ideal job, Black students were the most optimistic (42.7%), followed by Hispanic students (33.3%), White students (31.2%), and Asian/Pacific Islander students (28.8%).

Teens will have a chance to learn more about possible careers during Groundhog Job Shadow Day. Sponsored by Monster and News Corp, the National Job Shadow Day Coalition aims to further student career exploration by pairing young people with on-the-job "hosts" in various workplaces. The effort kicks off on February 2, 2004, or Groundhog Job Shadow Day. Last year, more than one million students were able to visit more than 100,000 workplaces throughout the nation. The coalition includes America's Promise -- The Alliance for Youth, the U.S. Department of Labor, and Junior Achievement.

The 2004 JA Interprise Poll(TM) on Kids and Careers was administered to students ages 13 to 18 in classrooms nationwide from October to November 2003. Data collection was conducted online. The poll is part of an ongoing series of polls on student views of economic issues. To read full details of this poll, visit the Research Center on www.ja.org under Student Center. For more information, contact Edwin Bodensiek at 719-540-6297 or [e-mail].

About Junior Achievement

Junior Achievement is the world's largest organization dedicated to educating young people about business, economics and free enterprise. Through a dedicated volunteer network, JA offers in-school and after-school programs for students in grades K-12. JA programs focus on seven key content areas: business, citizenship, economics, entrepreneurship, ethics/character, financial literacy, and career development. Today nearly 150 JA offices reach more than four million students nationwide. Through its international operation, JA reaches another two million students in more than 100 countries worldwide. For more information, visit www.ja.org.