``American Home Guides'' - ``Be Home Wise'' Partnership Brings Internet Lead Tracking to Homebuilders.Business Editors McLEAN, Va.--(BUSINESS WIRE)--Dec. 4, 2003 The Number One New Home Listing Site Now Offers Sophisticated Lead Tracking, Lead Scoring, and Lead Management Be Home Wise, the homebuilding industry's only prospect manager application that automates lead tracking across multiple new home web listing sites, today announced an exclusive partnership with American Home For the American mortgage lender, see . The American Home is a center of intercultural exchange located in Vladimir, Russia. The home is designed to model a typical American suburban home and its main focus is the ESL school that provides lessons for Russian students. Guides. Builders using Be Home Wise and American Home Guides can now receive highly detailed profiles of new homebuyers who requested contact from builders listing their properties on www.AmericanHomeGuides.com. Currently, many builders have no way to gauge the quality of prospective buyers who contact them through the web. Now, through Be Home Wise's single desktop tool, builders can qualify and score web leads based on detailed customer registration data. Dozens of homebuilders--including many of the nation's largest, such as Beazer, DR Horton, Engle Homes, and Ryland Homes--have embraced the Be Home Wise prospect and lead manager. These builders use Be Home Wise today to track and manage new home sales New Home Sales An economic indicator that measures sales of newly built homes. Released by the U.S. Department of Commerce's Census Bureau, it includes both quantity and price statistics. leads from multiple listing sources and significantly increase their lead-to-sales conversions. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the National Association of Realtors The National Association of Realtors (NAR) is made up of residential and commercial realtors who are brokers, salespeople, property managers, appraisers, and counselors, and others working in the real estate industry. (NAR NAR National Association of REALTORS NAR Nucleic Acids Research (journal) NAR National Association of Rocketry NAR Nationale Arbeidsraad (Dutch: National Labor Council; Brussels, Belgium) ) over 70% of all new homebuyers use the web in their search for a new home; these buyers are historically twice as likely as "walk-ins" to purchase a new home. "Until now, qualifying new home buyer leads has been a real challenge, because of the lack of data," said Robb Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Home Wise. "Without a qualification process, builders could easily pour as much time and energy into a non-lead / window-shopper as they would a hot prospect who has loan approval and is ready to buy. This new partnership provides a distinct competitive advantage to the common customers of Be Home Wise and American Home Guides." "Builders need to justify their advertising expenditures, as they seek out new home listing sites that offer the highest quality leads," said Barry Lynn Two prominent Americans use the name Barry Lynn professionally, generally without including their middle initial:
Be Home Wise offers two solutions: E-Leads(TM) and E-Leads Enterprise. They can be used separately or linked together for seamless end-to-end tracking of the web lead, walk-in, and lead-to-sales conversion. Through a single desktop tool, E-Leads manages all sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). that come in from multiple new home web listing sites. After qualifying and scoring web leads based on detailed customer registration data, E-Leads links online registrations directly to the builder's lead tracking system. E-Leads Enterprise manages prospect qualification, sales, automated permission marketing and follow-up. It provides accurate data that allows continuous evaluation of sales agents' effectiveness, as it monitors prospects, traffic, and Realtors across multiple new home communities through a single desktop "dashboard." E-Leads Enterprise also facilitates remote management of communities and sales agents through the web, permits 24/7 access to critical data, and produces real-time reports, so users can evaluate a wide array of performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. over any span of time. About American Home Guides Found at www.AmericanHomeGuides.com, American Home Guides delivers more new homebuyers to its clients than any other site on the Internet. Each month, this online real estate portal connects over 6 million home shoppers to thousands of new home communities through out the country. American Home Guides generates over 1 million sales leads per year through easy-to-use directories and a wide variety of lifestyle search categories. For more information about American Home Guides, visit www.AmericanHomeGuides.com, call 954-964-3717, or email info@AmericanHomeGuides.com. About Be Home Wise Be Home Wise is the nation's leading provider of sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. automation and sales lead tracking solutions. Founded and developed by new home sales process expert Robb Cohen, Be Home Wise offers web-deployed prospect management solutions for converting prospective new home buyers into sales, wherever that prospect enters the new home viewing process, as a walk-in, as web site visitors, or through real estate agents. Today, Be Home Wise is used by dozens of the nation's largest homebuilders including Beazer Homes (BZH-NYSE), Engle Homes (TOUS-NASDAQ), Ryland Homes Ryland Homes is the United States' 11th-largest developer and home-builder. The builder, based in Calabasas, California, has built over 250,000 homes across the United States since its inception, focusing primarily on first-time homebuyers and first- and second-time moveup buyers. (RYL-NYSE) and DR Horton (DHI-NYSE), many of whom have gained their competitive advantage by being "early adopters" of cutting-edge, process-driven sales automation Sales Automation - Sales Force Automation technology like that offered by Be Home Wise. Learn more about Be Home Wise by visiting www.BeHomeWise.com; or call 866-246-6399 (866-BHOMEWZ). |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion