[3] Unprecedented General Mills Cereal Box Campaign Targets $1 Million for the American Cancer Society.Sports Editors/Golf & Cycling Writers NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com MINNEAPOLIS--(BW SportsWire)--Jan. 11, 2000 Lance Armstrong Lance Armstrong (born Lance Edward Gunderson on September 18, 1971) is a retired American professional road racing cyclist. He won the Tour de France—cycling's most prestigious race—seven consecutive times, from 1999 to 2005. and Arnold Palmer Serve as Campaign Spokespeople Cancer survivors Cancer survivors are those individuals with cancer of any type, current or past, who are still living. The National Coalition for Cancer Survivorship (NCCS) pioneered the definition of survivor as from the time of diagnosis and for the balance of life, a person diagnosed with Lance Armstrong and Arnold Palmer are leading a unique effort in the fight against cancer: they're eating their Wheaties. General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , the maker of whole-grain cereals such as Cheerios, Wheaties and Total, has teamed up with the American Cancer Society American Cancer Society, n.pr established in 1913, this national volunteer-based health organization is committed to the elimination of cancer through prevention and treatment and to diminishing cancer suffering through advocacy, scholarship, research, to raise up to $1 million to help finance cancer research, treatment, services and resources offered by the nation's leading non-profit cancer organization. For the first time ever, everybody in America can support the American Cancer Society simply by sending in a card found on packages of Cheerios, Wheaties and Total marked with the "Spoonfuls of Hope" logo. For every card received from now until October 1, 2000, General Mills will donate 50 cents to the American Cancer Society to raise up to $1 million. "The American Cancer Society is the most trusted source of cancer information in the country, but as a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. , reaching a wide public audience with critical health information is a challenge," said oncologic surgeon. Gerald Woolam, M.D., president of the American Cancer Society. "By entering this first-of-its-kind partnership with General Mills, the American Cancer Society can funnel lifesaving information directly to the breakfast tables of millions of Americans whom the organization typically would not be able to reach." Both Palmer and Armstrong will be appearing on Wheaties boxes and in television commercials for General Mills to support this effort on behalf of the American Cancer Society. Palmer was diagnosed with prostate cancer prostate cancer, cancer originating in the prostate gland. Prostate cancer is the leading malignancy in men in the United States and is second only to lung cancer as a cause of cancer death in men. in 1997. After surgery and treatment, he returned to golfing within three months. During his storied career, Palmer has won four Master's championships, two British Open crowns, and a U.S. Open The term U.S. Open is applied to "open" United States national championships in a particular sport, in which anybody, amateur or professional, American or non-American may compete. These include:
tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, 92 victories. Armstrong was diagnosed with testicular cancer testicular cancer Malignant tumour of the testis, or testicle. Although relatively rare, testicular cancer is the most common malignancy for men between the ages of 20 and 34. It typically affects men between 15 and 39 years old. in October 1996. The cancer spread to his lung and brain, and doctors said his chances of surviving were 50/50 at best. After undergoing several operations, he was declared cancer-free in October 1997. His amazing story of survival and achievement was capped when he won the 1999 Tour de France Tour de France World's most prestigious and difficult bicycle race. Staged for three weeks each July—usually in some 20 daylong stages—the Tour typically comprises 20 professional teams of nine riders each and covers some 3,600 km (2,235 miles) of flat and title, the most grueling and prestigious bicycle race in the world. An estimated one-third of all cancer deaths are diet related, yet the American public is largely unaware of this fact. The American Cancer Society is now more than ever focusing its efforts on educating the public about modifiable risk factors such as diet. "This ground-breaking partnership with General Mills gives us a powerful voice in the food industry and marks the beginning of our effort to reduce the incidence of diet-related cancers by 25 percent within the next 15 years," Dr. Woolam said. "We used to send in box tops The Box Tops were a Memphis pop music group of the late 1960s. They are best known for the hits "The Letter," "Soul Deep" and "Cry Like A Baby," and are considered a major blue-eyed soul group of the period. to get a decoder ring For information about the toy, see secret decoder ring; for the podcast, see Decoder Ring Theatre Decoder Ring is an experimental electronic-rock crossover group from Australia. Biography Decoder Ring was formed in 2001, in Sydney, Australia. or a Lone Ranger Lone Ranger arch foe of criminals in early west. [Radio: “The Lone Ranger” in Buxton, 143–144; Comics: Horn, 460; TV: Terrace, II, 34–35] See : Crime Fighting Lone Ranger mask. Now, we have the opportunity to do something meaningful for the millions of people whose lives are touched by cancer." The campaign includes several historic firsts. General Mills becomes the first cereal maker and the first food company to partner with the American Cancer Society. In addition, the campaign is the first on-package fundraising effort that the organization has undertaken. General Mills is the country's No. 1 maker of whole-grain cereals. Whole-grain oat oat member of the plant genus Avena in the family Poaceae. oats see avenasativa. oat grain seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses. Cheerios is the top-selling breakfast cereal in the country, and Wheaties and Total are the most popular whole-grain cereals in their respective categories. General Mills recently successfully petitioned the U.S. Food and Drug Administration to allow a new health claim on packaging to promote the cancer-fighting health benefits of whole-grain foods. Only seven percent of the population eats the recommended three servings of whole grains a day. In addition to protecting against cardiovascular disease Cardiovascular disease Disease that affects the heart and blood vessels. Mentioned in: Lipoproteins Test cardiovascular disease , research suggests that eating a high-fiber/low-fat diet including whole-grain foods may reduce the risk of certain cancers, particularly those affecting the colon, rectum, the esophagus, mouth and tongue. The American Cancer Society is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer, through research, education, advocacy, and service. General Mills is a leading manufacturer and marketer of consumer food products with annual sales exceeding $6 billion. The company enjoys leading positions in a variety of categories with brand names that include Cheerios, Total and Wheaties cereals, Betty Crocker dessert, side dish and dinner mixes, Pop Secret microwave popcorn, Gold Medal Flour, and Yoplait and Colombo yogurt. For more information, visit the General Mills whole-grain Web site at: www.generalmills.com/wholegrain. If you or someone you know has cancer and is in need of help, call the American Cancer Society at 1-800-ACS-2345 or visit the Web site at www.cancer.org. Cheerios(R), Wheaties(R), Total(R), Betty Crocker(R), Pop Secrect(R), Gold Medal(R) and Colombo(R) are registered trademarks of General Mills, Inc. Yoplait(R) is a registered trademark of Yoplait S.A., Sodima, France.
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