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[3] Sammy Sosa Signs Superdeal With Hansen's energy; Baseball's Home Run Hero To Promote His Personal Favorite Energy Drink.


Entertainment Editors

CORONA, Calif.--(ENTERTAINMENT WIRE)--March 10, 2000

Chicago Cubs home run hero Sammy Sosa Samuel Sosa Peralta (born November 12 1968 in San Pedro de Macorís, Dominican Republic) is a designated hitter for the Texas Rangers of the American League. His Major League career began when he broke in with the Texas Rangers in 1989.  just joined a new team. For the next two years, Sosa will go to bat for Hansen's(R) energy, America's superstar functional beverage.

Sosa officially announced an exclusive deal with Hansen Natural Corporation as worldwide spokesperson for Hansen's(R) energy, a delicious, herbally-enhanced carbonated energy drink. Details of the upcoming campaign are being kept under wraps and dubbed "Sammy's Secret."

The pact was reached soon after Sosa's management contacted Hansen's Senior Vice President Mark Hall to say Sosa enjoyed Hansen's(R) energy and referred to it as "my little green can."

"When I'm feeling sluggish, I just drink my little green can and get an energy boost right away," confirmed Sosa. "I became a spokesperson for Hansen's(R) energy because I personally believe in this drink."

In 1999, Sosa, an outfielder, won the National League Hank Aaron Award The Hank Aaron Award is an annual award in Major League Baseball awarded to the top hitter in each league. It was introduced in 1999 to commemorate the 25th anniversary of Hank Aaron surpassing Babe Ruth's career home run mark. . He is a three-time National League All-Star ('95, '98, '99) and three-time winner of the Louisville Slugger Award ('95, '98, '99). Rising from humble beginnings Humble Beginnings was an American pop punk band from New Jersey. While never gaining large-scale success, many of the band's members went on to mainstream success with other outfits.  in the Dominican Republic Dominican Republic (dəmĭn`ĭkən), republic (2005 est. pop. 8,950,000), 18,700 sq mi (48,442 sq km), West Indies, on the eastern two thirds of the island of Hispaniola. The capital and largest city is Santo Domingo. , Sosa has slugged an awesome 336 career homers

"We cannot imagine a more perfect team up for Hansen's? energy than Sammy Sosa," said Hall. "He's enormously well-respected by fans and one of the most energetic, enthusiastic players in baseball. Sammy's personal story is a tribute to the human spirit."

Considered a "functional" beverage because it offers a specific benefit, Hansen's(R) energy is a tangy citrus drink with added nutrients such as taurine taurine /tau·rine/ (taw´ren) an oxidized sulfur-containing amine occurring conjugated in the bile, usually as cholyltaurine or chenodeoxycholyltaurine; it may also be a central nervous system neurotransmitter or neuromodulator. , ginseng ginseng (jĭn`sĕng), common name for the Araliaceae, a family of tropical herbs, shrubs, and trees that are often prickly and sometimes grow as climbing forms.  and ginkgo biloba Ginkgo Biloba Definition

Ginkgo biloba, known as the maidenhair tree, is one of the oldest trees on Earth, once part of the flora of the Mesozoic period. The ginkgo tree is the only surviving species of the Ginkgoaceae family.
. The product is sold in 8.2ounce slim cans through convenience stores and grocery chains in the U.S. and Canada.

Hansen Natural Corporation (Nasdaq:HANS), is a California based company with a reputation for delivering the highest quality beverages, including Hansen's(R) Natural Sodas, All Natural Hansen's(R) Smoothies and Hansen's(R) functionals(TM). The Hansen's(R) brand has been established for over 65 years.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 10, 2000
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