[3] Mediaplex Selected by JFAX.COM to Optimize Online Marketing with Pioneering Technology.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Jan. 6, 2000 Mediaplex, Inc. (Nasdaq: MPLX), a leading advertising technology company, has been selected to optimize the online marketing campaign for JFAX.COM's (Nasdaq: JFAX) Internet-based messaging and communications services. JFAX.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. enables a user's e-mail box to function as a single repository for all e-mail, fax and voice mail, and permits e-mail, voice mail and fax information retrieval information retrieval Recovery of information, especially in a database stored in a computer. Two main approaches are matching words in the query against the database index (keyword searching) and traversing the database using hypertext or hypermedia links. through e-mail or by phone. Mediaplex was chosen by JFAX.COM for its new, proprietary mobile Java objects technology platform, MOJO(TM). Designed to deliver the most relevant online advertising messages to the right targets in real time, MOJO utilizes enterprise data without invading the privacy of the company's business system. Mediaplex will work in conjunction with JFAX.COM's agencies and marketing executives on the online portion of their $20 million marketing campaign. "MOJO will be a highly strategic weapon for JFAX.COM, positioning the business with a real competitive edge by significantly improving conversion rates," said Walter Haefeker, Mediaplex's chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "The company has recently expanded its marketing efforts to include the SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. corporate and wholesale markets. Previous online advertising efforts did a very good job of generating extensive free trial. The new campaign's key objective will be to transition trial customers up to subscription status, and Free Fax Plus users up to the full JFAX.COM Personal Telecom program. The MOJO technology is the ideal tool to accomplish this because it will coordinate automatically with JFAX.COM's customer database to identify whether a Web site visitor is a new prospect, a free-trial user, or an existing customer, then target the most appropriate message in real time." The way MOJO works," explained Haefeker, "is to virtually unlock the power of a company's enterprise system. Based on a set of pre-defined business rules regarding the site visitor's profile, the company's business data and the online campaign's performance, MOJO makes an instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or decision." For example, a new prospect will receive a free-trial offer, a free-trial customer will receive a message to encourage a subscription, and the entry-level customer will receive a message to encourage an upgrade. Just as importantly, MOJO will ensure that the subscribing customer never receives a free-trial message. Roger Mincheff, JFAX.COM's vice-president of marketing, noted, "One major aspect of our online marketing strategy is free trial. We see Free Fax Plus as a training ground and a user base to up-sell our Personal Telecom and telephony services. The challenge is to target several tiers of customers and tailor customized, focused messages to each tier. Mediaplex was selected because MOJO is the only marketing technology that can instantly configure the most appropriate message based A communications interface between two systems that is based on a set of text commands. A message-based system is a type of client/server relationship, in which requests are made by a client component, and the results are provided by a server component. on the target and our database of information." For the initial phase of the campaign, Mediaplex is developing a plan to set up strategic sponsorships with key financial and sports sites to finely target the delivery of JFAX.COM's advertising message. Said Haefeker, "The idea behind this strategy is that MOJO will present a JFAX trial message to high-potential prospects at exactly the moment they are most prone to trial. This is the benefit of MOJO's real-time messaging - a sort of silent salesperson that Mediaplex ensures makes a lot of noise online." About Mediaplex, Inc. Mediaplex, Inc. (www.mediaplex.com) is a leading advertising technology company. The Company's proprietary MOJO (mobile Java objects) technology is the only platform to deliver real-time messaging based on true integration between an advertiser's internal business data, such as inventory, pricing and customer information, and that advertiser's online marketing initiatives. In addition, Mediaplex provides comprehensive online campaign services. Mediaplex clients include P&G's Reflect.com, OfficeMax.com, ShopNow.com, Tickets.com, and advertising agencies including McCann-Erickson/A&L and Publicis & Hal Riney Hal Riney (born 1932) is an American advertising executive and founder of Publicis & Hal Riney. Riney was named number 30 on the Advertising Age 100 people of the 20th century. [1] He was inducted into the Advertising Hall of Fame in 2001. on behalf of their clients such as Silicon Graphics, Inc. and Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. . Mediaplex is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , the Silicon Valley, and Hamburg, Germany. Mediaplex can be contacted at 877.402.PLEX PLEX Programming Language for Exchanges PLEX Plans and Exercises PLEX Planet Extreme (Russian gaming site) PLEX Procedure Language Extension . About JFAX.COM JFAX.COM Inc. (www.jfax.com) was founded in December 1995 on the visionary idea of a universal inbox combining a reliable, low-cost means of getting faxes and voice mail with the ability to maintain inexpensive virtual offices in multiple cities. JFAX.COM is based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and has an additional office in New York. JFAX can be contacted at 888.GET.JFAX. |
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