[3] MSGi Subsidiary Metro Direct Signs A&E Television Networks.Business Editors NEW YORK--(BUSINESS WIRE)--January 6, 2000 Marketing Services Group, Inc. (Nasdaq: MSGI MSGI Media Services Group, Inc. (stock symbol) ), an Internet and integrated marketing services industry leader, today announced that its subsidiary Metro Direct has been retained by A&E Television Networks (AETN AETN Arkansas Educational Television Network (PBS) ) for customer acquisition services. Terms of the deal were not disclosed. Metro Direct will prepare AETN subscriber acquisition campaigns for an estimated fifty cable systems, potentially encompassing over one million households. These leads will be processed at Metro's data center in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . As part of this process, geo- demographic lifestyle coding will be appended to each record, classifying AETN prospect households into specific lifestyle segments. Finally, using information generated from a proprietary computer model, AETN will be able to select those individuals most likely to respond to their ongoing prospect campaigns for The History Channel, The Biography Channel, and History Channel International. Jeremy Barbera, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MSGi stated, "Metro Direct has been the clear leader in entertainment marketing for more than a decade and this new engagement will forge the way for a long-term relationship with A&E Television Networks, adding to our extensive roster of blue-chip entertainment accounts. We have made significant headway in our efforts to strategically expand into the media and cable industries and are very pleased to have earned the confidence of AETN." About A&E Television Networks A&E Television Networks, a joint venture of The Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , Inc. and NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , is an award-winning, international media company offering consumers a diverse communications environment including television programming, magazine publishing, web sites, music and home videos, as well as supporting nationwide initiatives. Television programming consists of four networks in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. : A&E Network (also in Canada), The Biography Channel, The History Channel, and History Channel International. A&E Television Networks is established in over fifty countries around the world, and is marketed by AETN International. AETN Interactive is the new media arm of the company. About Metro Direct Metro Direct integrates strategy, information and the most advanced database marketing and data processing technology to offer clients comprehensive direct marketing solutions. Metro's versatility allows it to cater to multiple industries including entertainment, financial services, fundraising, retail, and business-to-business. Services include database development, data processing, list brokerage and maintenance, predictive modeling, lead generation, consulting and campaign strategy. About MSGi Marketing Services Group, Inc. is a leader in the Internet and marketing services industries. MSGi's revenues have grown from $16 million in fiscal 1996 to in excess of $100 million on an annualized annualized Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared. basis. GE Capital is the owner of an 18 percent stockholder position in MSGi and CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) is the owner of a 10 percent stockholder position in MSGi. MSGi is organized into two business divisions: The Internet Group and The Direct Group. The Internet Group's mission is to acquire, invest in and incubate incubate /in·cu·bate/ (in´ku-bat) 1. to subject to or to undergo incubation. 2. material that has undergone incubation. in·cu·bate v. 1. Internet companies. Its preliminary focus is on WiredEmpire, and its Marketing Agent technology. MSGi plans to expand into other strategic areas. The Internet Group provides Internet marketing, e-commerce applications, Web development and hosting, online ad sales and consulting. The Direct Group provides strategic planning, direct marketing, database marketing, telemarketing, telefundraising, and media planning and buying. Through this business segment, MSGi will continue to grow by leveraging the synergies it has across all its companies in marketing, technology,and capabilities. Thousands of clients worldwide are provided services by MSGi, which has offices throughout the United States and in London. Corporate headquarters are located at 333 Seventh Ave., New York, NY 10001. Telephone: 917-339-7100. Additional information is available on the company's Website: http://www.msginet.com. |
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