[2] iTurf Network Surpasses MTV.com In Unique Audience.Business Editors NEW YORK--(BUSINESS WIRE)--March 20, 2000 iTurf Inc. (Nasdaq: TURF), the leading online proprietary teen network, announced today that for the first time, in February, it surpassed the MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. .com website in unique audience, as reported by Nielsen Net Ratings, an Internet audience measurement firm. iTurf's reach increased substantially between January and February due to its acquisition of theSpark.com and continued traffic growth on the network. Traffic on the iTurf network has increased by nearly 2 million monthly unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. since the teen network's public offering in April 1999. Additionally, iTurf's audience numbers position the network as the dominant player in the proprietary teen-focused content and community space with unique traffic that is five times the traffic of its nearest direct competitors, Bolt, Inc. and Alloy Online, Inc. The iTurf network now reaches over 3.5% of the total active online audience. Site or Property(a) Audience (millions) Reach (% of active users) iTurf Network 2.73 3.57 Mtv.com 2.56 3.34 Alloy 0.55 0.72 Bolt 0.50 0.65 Steve Kahn, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of iTurf, commented, "I think these numbers speak for themselves. iTurf is dedicated to providing teens more of what they want online and it's gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to know that teens value and respect our approach." About iTurf iTurf Inc. is a leading network provider of online destinations focused on consumers between the ages of 12 and 24. Through its network of web sites, iTurf provides a comprehensive offering of community, content and commerce services, which include: interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping. The iTurf Network of web sites includes: iTurf.com, gURL.com, TheSpark.com, OnTap.com, SparkNotes.com, dELiAs.cOm, droog.com, discountdomain.com, tsisoccer.com and StorybookHeirlooms.com. (a) February 2000 traffic numbers are according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen Net Ratings With the exception of historical information in this press release, the matters described herein contain forward- looking statements that are made pursuant to the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. involve a number of risks, uncertainties and other factors beyond iTurf's control, which may cause material differences in actual results, performance or other expectations. These factors are detailed in iTurf's most recent registration statement on Form S-1 filed with the Securities and Exchange Commission. |
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