[2] eFax.com Sweepstakes Will Send Lucky Winner and 3 Friends to Superbowl XXXIV; eFax Services Support Over 1.5 Million Subscribers and Now Reward Them For Valuable Referrals.MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Dec. 2, 1999-- eFax.com(R) (Nasdaq:EFAX), the world's leading Internet provider Internet provider - Internet Service Provider of free fax-to-email services, today announced the kick off of its national 'PASS-IT-ON!'(TM) Sweepstakes. Now with over 1.5 million subscribers, the company is rewarding its customer base with this new offering. The 'PASS-IT-ON!' program is a viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. promotion designed to encourage word-of-mouth brand awareness while promoting the usage of eFax premium services. Furthermore, it gives eFax members opportunities to win one of several weekly cruise prizes or a Super Grand Prize of an all expenses paid trip to Superbowl XXXIV for the winner and 3 friends. Membership referrals have been the number one source of new subscribers for the various eFax.com messaging services and now the company wants to reward and encourage this viral marketing effort with fun and unique promotions such as the 'PASS-IT-ON!' Sweepstakes. eFax customers are entered to win in exchange for recommendations and referrals for eFax Plus services. Sponsored by Egghead.com's auction site, Onsale.com, the 7-10 day cruise prizes for 2 (value up to $5,000/prize) to the Caribbean, Panama Canal Panama Canal, waterway across the Isthmus of Panama, connecting the Atlantic (by way of the Caribbean Sea) and Pacific oceans, built by the United States (1904–14) on territory leased from the republic of Panama. or Alaska will be awarded weekly to lucky eFax 'PASS-IT-ON!' Sweepstakes winners. The all expenses paid 'PASS-IT-ON!' Super Grand Prize Superbowl XXXIV trip for four (approximate value $25,000) will be awarded at the beginning of January 2000. "Our web-savvy membership is critical to our business," said Ron Brown, vice president of marketing for eFax.com. "Word-of-mouth is paramount to the success of our viral marketing efforts. The 'PASS-IT-ON!' promotion is our way of saying thank you to our membership for referring eFax premium services to their friends, family, colleagues and business associates and encouraging them to continue to do so." Starting December 2, 1999, the eFax 'PASS-IT-ON!' Sweepstakes will run through the end of this year. eFax members can enter the sweepstakes simply by referring friends, family, colleagues and/or business associates to any of the paid eFax services. The referrals must sign up for the eFax Plus services in order to count as an entry. Each week ending Sunday, weekly winners will be selected in random drawings from those entries received the previous week. The Super Grand Prize winner will be selected in a random drawing on or about January 10, 2000. All sweepstakes winners will be posted on the eFax.com website 'Winners' Page'. How To Enter the 'PASS-IT-ON!" Sweepstakes The no purchase necessary 'PASS-IT-ON!' Sweepstakes requires very little effort on behalf of the eFax member. Using the new tell-a-friend function located on the eFax.com website (www.efax.com), eFax members simply encourage their friends, family, colleagues and business associates to sign-up for the eFax Plus services. For each referral that signs up for a paid eFax service, the member receives one entry into the weekly and Super Grand prize sweepstakes. Current eFax Free members can also receive an entry for upgrading themselves to a paid eFax package. The sweepstakes is not valid in all states. Please see the eFax.com website for details. About eFax.com eFax.com (Nasdaq:EFAX) is a leading provider of Internet unified messaging Having access to e-mail, voice mail and faxes via a common computer application or by telephone. For example, unified messaging may send faxes and digitized voice mail to a mail server that turns them into e-mail attachments. solutions. By providing unique telephone numbers to its more than 1.5 million subscribers, eFax.com has become the leading provider of Internet telephony Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks. messaging. The company is expanding its range of unified messaging products to accelerate its lead in Internet telephony beyond its initial offering of the world's first free fax-to-email service. The company markets its Internet services via its own eFax.com web site in addition to its many affiliates and co-brand partners including Phone.com, Network Solutions, WebTV, XOOM XOOM Extraction of Object Oriented Software Metrics .com, fortunecity.com, FindLaw and AllBusiness.com. Founded in 1988, eFax.com has over a decade of experience in developing and licensing its telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. and document communications technologies Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems engineering, technology - the practical application of science to commerce or industry to major OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and partners. eFax.com is headquartered in Menlo Park, Calif. For more information, call 1-877-EFAXCOM; fax (650) 326-6003; or visit: www.efax.com. The statements in this press release relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc matters that are not historical are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . Actual results could differ materially from these forward-looking statements. Readers are referred to the documents filed by eFax.com with the Securities and Exchange Commission, which identify important risk factors such as the Company's ability to obtain additional users for our Internet services, our dependence on third parties for network and telephony services, and regulatory issues. |
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