[2] eCommercial.com Inc. and Eurpsville USA to Launch Internet Learning Series for Children.

ALISO VIEJO, Calif.--(ENTERTAINMENT WIRE)--Nov. 11, 1999--

Eurpsville USA, Inc. and its EURPS Characters Build Online

Community for Children Through Entertaining and Educational

Rich-Media Email Campaigns

eCommercial.com Inc. (OTCBB:ECRL), and Eurpsville USA, Inc. today announced that they have formed a strategic partnership to create and broadcast a fully animated Internet series for children under the name, "EURPS(R) Story Club."

Distributed through rich-media interactive e-mails on a weekly basis, the alphabet EURPS and their friend BIPPLE(TM) will promote literacy to parents and children in an inviting and entertaining environment.

eCommercial.com will produce and broadcast the Internet's first eStory series for children, highlighting the adventures of the magical EURPS, characters quickly becoming popular in the preschool market, through one minute animated stories. Using eCommercial's patent pending eCom Network(TM), children all over the world will receive the innovative and engaging EURPS animated story as rich-media attachments via standard e-mail, including hyperlinks to the Eurpsville activity center on the World Wide Web.

While on the Internet, the EURPS live at www.eurps.com and promote the power and magic of letters, words, spelling and reading to children. From adventurous Ace to zippy Zeke, each of the 26 characters has a distinct personality and a phonics-based name. The EURPS and their human friend, BIPPLE, take children on many entertaining and educational adventures and encourage parents to participate in this new form of learning interactivity.

"eCommercial.com and Eurpsville are pioneering the release of children's animated programming on the Internet," said Michael A. Kohn, CEO of Eurpsville USA, Inc. "This groundbreaking series, through a more interactive environment than traditional television, will create a highly-regarded resource for children anywhere in the world who are learning to read."

"This exciting Internet broadcast adventure demonstrates how the strengths of the Internet can be leveraged into powerful and entertaining learning tools," said Tom Blakeley, president and CEO of eCommercial.com, Inc. "The EURPS eStory Club is leading a new breed of fun and educational solutions that encourage children to learn over the Internet."

What are eCommercials?

eCommercials are asynchronous and highly-compressed e-mail attachments that feature interactive video, audio, still images, text tickers, graphics, animation and live Web hyperlinks. eCommercial.com produces, delivers and monitors the Web-like thin browser clients through traditional e-mail. eCommercials require no special "plug-in" players; instead, recipients simply double-click the attachment to begin the personalized experience.

About Eurpsville USA, Inc.

Eurpsville USA, Inc., based in Port Washington, New York, is a creator of licensed properties dedicated to creating quality children's properties, storybooks, and other educational products that blend children's entertainment and literacy. In 1999, the company launched the alphabet EURPS and BIPPLE properties through a series of nine storybook and three CD-Rom titles targeted at children ages three to eight. In April, the company made a donation of more than 34,000 storybooks to the Save the Children foundation, a value of more than $270,000.

The company has entered into a license agreement with Commonwealth Toy & Novelty Co., Inc., a leading provider of plush toys for more than 60 years, to design, manufacture and distribute a line of EURPS and BIPPLE plush dolls to be released in February 2000 at Toy Fair.

About eCommercial.com

eCommercial.com Inc., based in Aliso Viejo, California, is a leading provider of asynchronous rich-media messaging to increase the effectiveness of Internet marketing, advertising, electronic commerce and one-to-one relationship marketing. The company has partnered with several global corporate, entertainment and technology companies seeking to expand and enhance their business through the use of the Internet. eCommercial.com maintains a growing staff of professional software application and networking engineers, content designers, producers and other skilled professionals to create, deliver and track targeted and innovative eCommercial campaigns.

This press release may contain certain forward-looking statements with respect to the company that are subject to risks and uncertainties that include, but are not limited to, the company's ability to obtain contracts, competition in the marketplace and general market conditions. Actual results may vary materially.