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[2] Wal-Mart Stores and America Online Announce Wide-Ranging Strategic Alliance.


BENTONVILLE, Ark. and DULLES, Va.--(BUSINESS WIRE)-- Dec. 16, 1999--

World's Leading Retailer and Interactive Services Company to

Launch New Co-Branded Internet Service

Affordable, Convenient Internet Access See how to access the Internet.  Coming

to More Wal-Mart Communities

Wal-Mart Stores, Inc. (NYSE NYSE

See: New York Stock Exchange
: WMT (Windows Media Technologies) See Windows Media. ), the global leader in retailing, and America Online See AOL. , Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), the world's leading interactive services company, today announced a wide-ranging strategic alliance to provide the vast majority of Wal-Mart communities with convenient, low-cost access to the Internet.

The agreement creates a new co-branded Internet service provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 (ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
) and numerous cross-marketing initiatives between the two companies.

The new ISP, co-branded by Wal-Mart and America Online, Inc., will be especially significant for consumers who live in smaller Wal-Mart communities and those who have been affected by the "digital divide."

Currently, approximately six out of every 10 towns in which Wal-Mart operates have local Internet access, and the companies have agreed to work together to increase the availability of local Internet access to communities that do not now have it available. This also is consistent with Wal-Mart's history of bringing contemporary retail shopping advantages to small-town America.

The new co-branded Wal-Mart/AOL ISP will be a customized version of the CompuServe service priced for value-conscious consumers, and will also include Parental Controls This article is about computer options. For the television show, see Parental Control (TV series).

Parental controls are options, typically included in digital television services, computer and video games, or computer software used to access the Internet, that
 capability, which allows parents to determine which sites their children access. Wal-Mart customers will be provided software they can use to quickly and easily create an online account with the new Internet See Web 2.0 and Internet2.  service offering local access.

In addition to the in-store distribution of the co-branded Wal-Mart/AOL ISP, Wal-Mart will also distribute AOL 5.0 software that includes a convenient link to Wal-Mart's Internet shopping destination, Wal-Mart.com.

As part of the agreement, Wal-Mart also will promote both the Wal-Mart/AOL co-branded ISP and the AOL flagship interactive service, through print, radio and television advertising, and in-store promotions.

Wal-Mart.com also will be available in the Shop@ areas across America Online's brands. The redesigned Wal-Mart.com will be introduced Jan. 1 and offer an expanded roster of products and select services that will be available to Wal-Mart.com users as well as AOL's more than 19 million members.

The companies also announced that they would be exploring the most effective means to market a full range of next-generation interactive devices and services -- such as AOL TV AOL TV was the name of both a thin client which uses a television for display (rather than a monitor), and the online service that supports it, both of which were launched in June 2000 to compete with WebTV.

The product and service were developed by America Online.
 -- designed to appeal to Wal-Mart customers.

Bob Pittman, America Online's President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, said: "It's always been a key priority for us to be everywhere our customers are, and with new segments of the mass market coming online there's no better way to do that than work with Wal-Mart. This strategic alliance brings together the world's largest retailer and the global leader in interactive services for the most significant retail marketing campaign for interactive services to date. This relationship provides us with a great opportunity to introduce new users to all the benefits of the Internet and enrich the experience of all online consumers."

Lee Scott, Wal-Mart's Chief Operating Officer and Vice Chairman, said: "We are taking this step to benefit our customers. Millions of our customers will be enabled by this agreement to obtain affordable, convenient Internet service, and to access our on-line store. The combination of Wal-Mart's affordable on-line offerings and AOL's reach to over 19 million households represents a significant opportunity for value-conscious Americans. This agreement is very consistent with our heritage. We are bringing a new form of shopping to people in small to medium sized communities across the country."

About America Online, Inc.

Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services.

America Online, Inc. operates: two worldwide Internet services, America Online, with more than 19 million members, and CompuServe, with more than 2.2 million members; several leading Internet brands including ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , AOL Instant Messenger See AIM.  and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL MovieFone, the nation's no. 1 movie listing guide and ticketing service; and Spinner Networks and NullSoft, Inc., leaders in Internet music.

Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.

About Wal-Mart Stores, Inc.

Wal-Mart Stores operates more than 2,485 stores and 456 SAM'S Clubs in the United States. In addition, the Company operates units in Argentina (13), Brazil (14), Canada (166), Germany (95), Mexico (450), Puerto Rico (15), and the United Kingdom (232), and, under joint venture agreements, in China (6) and Korea (5).

Wal-Mart employees more than 815,000 Associates in the U.S. and 220,000 internationally. In 1998, the Company raised and donated more than $127 million for charitable organizations. Its securities are listed on the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Pacific stock exchanges.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 16, 1999
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