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[2] Toysrus.com Records Ten Fold Increase in Volume of Traffic Over the Weekend; Temporary Site Slowdown Experienced as Company Expands Capacity to Keep Up With Demand.


WOODCLIFF LAKE Woodcliff Lake may refer to:
  • the town of Woodcliff Lake, New Jersey
  • Woodcliff Lake Reservoir, located in the above town
, N.J.--(BUSINESS WIRE)--Nov. 8, 1999--

Toysrus.com reported a dramatic 1000% increase in site traffic this past weekend versus the previous week -- resulting in a record number of orders and sales. The extraordinary volume was attributed to recent marketing activity including the Toys `R' Us store mailing of over 62 million Big Books including coupons, a Free Tickle Me Elmo Tickle Me Elmo is a childrens' toy from Tyco, introduced in the United States in 1996, becoming that year's top fad. Bright red in color and based on Elmo, a Muppet character from Sesame Street, when squeezed, Elmo would chortle.  promotion for orders over $100, and Free Shipping through November.

Last month the company had quadrupled its servers in anticipation of a spike in traffic, yet was still overwhelmed by demand. As a result, there was a temporary site slowdown on Sunday during peak hours peak hours npl, peak period
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peak hours peak nplheures fpl d'affluence or de pointe

 with many customers unable to access the site while the company was busy processing a flood of orders. The massive spike in visitors over the weekend comes on top of a 150 percent increase from September to October (according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Neilson Netratings).

"We are astounded a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
 at the multiple increase in orders -- they're beyond our most optimistic forecasts." said John Barbour, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Toysrus.com. "As a result of the huge demand, Toysrus.com will be tripling the number of servers through this week to prepare for the holiday onslaught. We're sorry for any inconvenience to the many shoppers who were unable to take advantage of these special promotions. Toysrus.com is doing everything we possibly can to service our customers this holiday season," added Barbour.

About Toysrus.com

Toysrus.com (www.toysrus.com) is a leading Internet retailer for toys and children's products. Toysrus.com combines one of the world's most recognizable brands with unparalleled expertise in the toy and children's industry. Offering customers thousands of toys online, Toysrus.com provides customers with a fun-filled shopping experience featuring a wide selection of popular and hot products.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 9, 1999
Words:294
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