[2] Townsend & O'Leary Selected by Go2 Systems for Integrated Marketing Program.IRVINE Irvine, town, Scotland Irvine (ûr`vĭn), town (1991 pop. 32,507), North Ayrshire, SW Scotland, on the Irvine River estuary. Industries include iron and brass foundries. Other products are chemicals, electric goods, and clothing. , Calif.--(BUSINESS WIRE)--Dec. 1, 1999-- Townsend & O'Leary O'Leary is a common Irish name, an anglicized version of the original spelling 'O Laoghaire' or 'O Laoire.' The first records of the name are from Tara where High-King Laoghaire became the first Christian king of Ireland in 432 AD. (T&O), a leading Orange County advertising, interactive and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency, has been selected to provide full service counsel for Go2 Systems Inc., the originator Originator A bank, savings and loan, or mortgage banker that initially made a mortgage loan that is part of a pool. Also, an investment bank that has worked with the issuer of a new securities offering from the beginning and is usually appointed manager of the underwriting of Go2(TM), the first global addressing and locator system designed for the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and portable devices. Go2's campaign includes targeting consumers, retailers and computer original equipment manufacturers (OEMs). Launch of Go2's premiere Web site, www.Go2online.com, and series of sites in the "www.Go2______.com" format, such as Go2coffee.com, launched earlier this week in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, with billboards and radio metro traffic advertising. Public relations activities are already in full production. With its launch, Go2 presents a new advertising medium for national, multi-chain and even small, local retailers to advertise on wireless and portable devices while providing customers with added services. Go2 users can automatically find the services, brands and destinations closest to them, with turn-by-turn directions, store hours, specials and other details such as where to park delivered right to their desktop or Web-enabled portable device. "T&O has demonstrated the creativity and marketing tools to successfully impact the variety of audiences Go2's technology and services are targeting," said Lee Hancock, president and founder of Go2 Systems Inc. "T&O's substantial high-tech and consumer expertise represents an important part of our business strategy, especially during this critical period in the life of our company." "Go2 Systems presents T&O with the unique opportunity to use all three communications disciplines for a totally integrated marketing program targeting different yet simultaneously important markets," said Steve O'Leary, T&O's president. "As a high-tech agency, we're excited to be working with innovative leaders, such as Go2, that are pioneering cutting edge technology for added-value use of the Internet." Specializing in consumer, franchise, retail and high-tech communications, T&O is one of Orange County's largest independent advertising agencies. With greater than 75 employees and 1998 billings of $55 million, the company provides an integrated approach to marketing and communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. . Major clients include Fantastic Sam's, UNIGLOBE Travel, Century 21/Canada, Pioneer New Media Technologies, Litronic, Epson and NxtWave Communications. Expanding its global capabilities, T&O is the Southern California partner of Denver-based Worldwide Partners Inc., the world's largest strategic business network of multi-local interdependent in·ter·de·pen·dent adj. Mutually dependent: "Today, the mission of one institution can be accomplished only by recognizing that it lives in an interdependent world with conflicts and overlapping interests" marketing and communications firms. For additional information, contact T&O at 949/833-8006, or on the Internet at http://www.adagency.com. |
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