[2] Superbowl.com Brings Big Game Excitement to Fans; Player Video Diaries, Web Cams, and Interactive Games Add New Twists to Anticipated Site.

NEW YORK--(BW SportsWire)--Dec. 6, 1999--

ESPN Internet Group

Miller Lite Sponsors Site for the First Time

Superbowl.com, the NFL's official Super Bowl site, will launch today. The site, which expects to draw record traffic, will contain a number of firsts including an extensive Super Bowl video archive, player video diaries, and use of web cams around host city Atlanta to give fans a sense of Super Bowl excitement. The site, which is produced by the NFL and ESPN Internet Group, will offer the most comprehensive coverage of the NFL's championship game and extensive interactive sections and applications.

Miller Lite, the longtime official beer sponsor of the NFL, will be the presenting sponsor for the site. This marks the first time a consumer brand has sponsored the site, which has traditionally been supported by technology companies.

"We want to offer all of the history and excitement surrounding the Super Bowl to our online fans," stated Chris Russo, senior vice president of NFL interactive and new media. "We have enjoyed record traffic at NFL.com this season with daily usage increasing nearly 60% vs. last season. We expect Superbowl.com will also achieve record traffic given the unprecedented breadth in content."

"We think Miller Lite will help expose even more consumers to the excitement of Superbowl.com, through our extensive consumer advertising and retail promotional materials," said Robert Mikulay, Miller's senior vice president of marketing. "Superbowl.com adds another key component to our comprehensive involvement with the NFL and the Super Bowl. As the presenting sponsor of Superbowl.com, Miller Lite will play a valuable role in delivering the sights and sounds of the Super Bowl across the country and throughout the world."

"We are excited about producing the official site of the biggest sports event of the year," said Steve Zales, senior vice president and general manager, ESPN Internet Group, part of GO.com (NYSE: GO). "Fans will be drawn to Superbowl.com's exclusive content, wealth of interactive features, and cutting-edge applications. The combined resources of ESPN and the NFL will make this service the ultimate address for the Super Bowl prior to and during the game."

This year the site will rely on NFL Films to provide exclusive Super Bowl content including archived highlights from all previous Super Bowls, daily video feeds from Atlanta in the days leading up to the game and a video diary from a player's perspective. The site also will offer fans a record number of player chats, with multiple chats planned on a daily basis in the days leading up to the Super Bowl.

Prior to Super Bowl week, the site will offer fans trivia games, electronic greeting cards and a number of interactive polls and voting opportunities. Fans can choose the greatest player of the century and the best Super Bowl team of all-time along with the greatest Super Bowl plays and players. Topical questions will be offered on a weekly basis on the site's front page.

In a new concept, fans can design the NFL team of the 21st Century. Fans can choose the prototypical NFL players of the next century combining attributes of existing and past players. Through fan polls, the dream team of the future containing these combined characteristics will be determined. Through graphical "collages," Superbowl.com will present the future quarterback (the arm of Brett Favre with the mobility of Randall Cunningham?) running back (the grace of Gale Sayers and the power of Walter Payton?), wide receiver, linebacker, offensive/defensive linemen, linebackers, defensive backs and head coach.

During Super Bowl week, the site will offer team match-ups, stats, rosters, depth charts, chats with players and coaches, extensive video, photos from Super Bowl activities and events, audio clips from press conferences and more exclusive features and content. In addition, Superbowl.com Radio will debut, as the site will feature a live Internet radio show daily.

The goal of the site is to give fans around the world the chance to experience the scope and excitement of the world's largest sporting event from their homes and offices. This year the site will rely on web cams situated at key locations in Atlanta, daily NFL Films video reports and player video diaries to give fans a sense of immersion in all Super Bowl activities.

On Super Bowl Sunday, Superbowl.com will present many of the features that make NFL.com the football Sunday site to be at for any online fan including GameDay Live, PlayerTracker, game stats (HTML stats and play-by-play), QB1 and ABC's Enhanced TV. The game will be cybercast with football pundit Gil Brandt and a coach/player or ESPN talent.

Fans will feel as if they are sitting in the press box at the Georgia Dome with Superbowl.com's live audio feeds of the stadium PA, press box announcer, international broadcasts, and postgame press conferences.

Miller Lite is the site's presenting sponsor and the game will be broadcast by ABC-TV on Sunday, January 30, 2000 at 6 pm ET from the Georgia Dome in Atlanta, Georgia.

Miller Brewing Company is a wholly owned subsidiary of Philip Morris Companies Inc. Principal beer brands include Miller Lite, Miller Genuine Draft, Miller High Life, Miller Beer, Meister Brau, and Milwaukee's Best. Primary products from Plank Road Brewery, a small division of Miller, include Icehouse and Red Dog. Newly acquired brands include Henry Weinhard's, Hamm's, Olde English 800, and Mickey's Malt Liquor. Miller also brews Sharps, a non-alcoholic beer.

EIG, the worldwide leader in online sports, is a part of GO.com. GO.com is a newly-formed Internet company --the result of a merger between Infoseek Corporation and The Walt Disney Company's online unit, Buena Vista Internet Group (BVIG).