[2] Sagent and NetAcumen Deliver Powerful Analytic Solution for Click-Stream Analysis.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--July 7, 2000

Partnership Offers Companies Integrated View of Prospects

and Customers, Appending the Most Current External Customer

Information Available With Web Site Data

Sagent Technology, Inc. (Nasdaq:SGNT), a leading provider of Real-time e-Business Intelligence solutions, and NetAcumen, Inc., a leading application service provider (ASP) for delivering a visitor-centric view of electronic visitors and customers, today announced the immediate availability of a Sagent Solution-based analytic application for click-stream analysis, giving companies that use a Web site to conduct business an integrated and accurate view of electronic visitors and customers in real time. This analytic solution is designed to enable companies to better analyze and understand the usage and performance of its Web site in a business context, enhancing customer and visitor interaction and creating a successful customer acquisition, retention and growth strategy.

Powered by the Sagent Solution, NetAcumen allows companies to build a data Webhouse of site visitors and customers, integrating Web log data with demographic, psychographic and firmographic information, as well as sales force and campaign management information. Using Sagent, companies integrate this internal data with the most current, third party geographic, business-to-business and demographic information available about their site's electronic prospects and customers. This aggregate information is accessible to all company departments via sophisticated reports and analyses. These reports and analyses are then used by Web site staff to improve the effectiveness of the site; by marketing staff to more strategically target campaigns and generate stronger leads; by sales staff to increase sales by turning site visitors into repeat customers and gain a competitive advantage by better understanding e-customers; by customer service staff to provide superior customer service; and by finance staff to identify a return on investment.

"Businesses are continuously faced with the challenge of understanding and analyzing the effectiveness of their Web site as the vehicle for conducting day-to-day business interactions with their prospects and customers," said David Silver, president and CEO, NetAcumen. "Our partnership with Sagent provides companies the ability to analyze information from a visitor-centric perspective, allowing them to establish an open dialogue which leads to an increase in creating, growing and retaining customers."

San Diego-based PeopleFirst.com, one of the largest online auto lenders which originates and services its consumer loans entirely over the Internet, uses the analytic solution offered by Sagent and NetAcumen to provide an integrated view of its corporate and customer information, enabling sales and marketing staff to develop Web-based marketing programs to meet the diverse needs of its customers. The analytic solution allows PeopleFirst.com to perform click-stream analysis for tracking customer behavior, application submissions and loan approvals. In turn, the company is able to analyze one-to-one marketing campaigns aimed at potential car buyers.

Sagent delivers an open, scalable solution that addresses the complete life cycle for e-business intelligence, including development, production and ongoing management of a company's information assets. The Sagent Solution allows businesses to collect and analyze customer and operational data from existing systems and to incorporate the most current geographic, business-to-business and demographic information from third-party content providers in real time. This information is then made available over the Web via a secure connection to create precise one-to-one marketing campaigns, identify profitable sales opportunities, and improve operational efficiencies.

Availability

The analytic solution for click-stream analysis is available immediately from Sagent Technology and NetAcumen. For more information, please visit http://www.sagent.com or http://www.netacumen.com, respectively. About NetAcumen

NetAcumen is the first Application Service Provider (ASP) to deliver solutions that provide Total eVisitor Insight(TM). The NetAcumen suite of analytic applications provides a cross-organizational view of the electronic visitor, delivering the essential information to develop an open dialogue resulting in increased customer acquisition, retention and growth. The NetAcumen/ASP suite of products includes SalesAcumen, MarketingAcumen, FinanceAcumen, OperationsAcumen and SupportAcumen. For more information on NetAcumen's ASP offerings, please call 650.696.3100 or visit http://www.netacumen.com.

About Sagent Technology

Sagent Technology (Nasdaq:SGNT) powers more than 1,100 customer-driven organizations around the world and across such diverse industries as e-commerce, financial services, insurance, healthcare and telecommunications. Sagent enables such market leaders as GE Capital, Sony Online Entertainment, MapQuest.com, Outpost.com, Ticketmaster, Kemper National Insurance, Royal & SunAlliance, United Healthcare, Siemens, BP Amoco, British Telecom and AT&T to win, retain and grow customers. Sagent retains strategic relationships with ADP, Advent, Commerce One, Compaq, EDS, HAHT Software, IBM, Interpath, Microsoft and Siebel. Sagent is headquartered in Mountain View, California, and can be reached at http://www.sagent.com.

Sagent is a registered trademark of Sagent Technology, Inc. NetAcumen, Inc. and Total eVisitor Insight are registered trademarks of NetAcumen. All other trademarks are the property of their respective owners.

The foregoing paragraphs include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements involve risks and uncertainties. For such statements, each company claims the protection of the safe harbor for forward-looking statements under the Private Securities Litigation Reform Act of 1995. Factors that could cause actual results to differ from those contained in the forward-looking statements include, among others, the ability of the parties to attract and retain a broad range of purchasers, suppliers and trading partners, the parties' ability to successfully deliver a joint solution to customers, the anticipation of the growth of certain market segments, the positioning of the parties' products in those segments, the competitive environment in the software industry, dependence on other products, changes to operating systems and product strategy by vendors of operating systems, and the importance of new products. For a discussion of these and other risk factors that could affect the parties' businesses, see "Risk Factors" in each party's filings with the Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 1999, and its quarterly report on Form 10-Q for the quarter ended March 31, 2000

DISCLAIMER: Sagent Technology is committed to self-regulatory regimes and fully supports fair, ethical and appropriate uses of information. Sagent is not responsible for how any of its customers are handling the information or distributing it to outside parties.