[2] RealCall and BreakTV.com Partner to Offer Advertisers Compelling Interactive Response Tool.Entertainment Editors NEW ORLEANS--(ENTERTAINMENT WIRE)--Jan. 25, 2000 New Service Links Online Banner and Interactive Television Ads to Buyers RealCall, the world's leading Internet customer capture company, and BreakTV.com, a pioneer in delivering Web-based broadcasting, today announced at The National Association of Television Program Executives (NATPE NATPE National Association of Television Programming Executives ) a strategic partnership to offer online and interactive television advertisers the ability to link sales staff directly with interested Web buyers in real time to facilitate greater sales. &uot;Right now, advertisers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a better way to capture online sales from Web sites,&uot; said Vytas Kisielius, president of RealCall. &uot;RealCall's partnership with BreakTV.com is significant because BreakTV.com offers the content that attracts buyers, and RealCall provides the connection between online advertisers and hot sales prospects using a truly interactive mechanism. This tool will help companies increase sales to customers now and in the future.&uot; RealCall's Web call back service will be offered to BreakTV.com's online advertisers, providing them with a simple, yet effective way to capture and close online sales. RealCall provides a hosted digital e-commerce callback service for Web sites, Web banner A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. ads, Internet-enabled mobile phones, and interactive television ads that allows businesses to quickly contact potential buyers over ordinary telephone lines. Companies including Barclay's, KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm) KPMG Kaiser Permanente Medical Group KPMG Keiner Prüft Mehr Genau (German) KPMG Kommen Prüfen Meckern Gehen , Compuserve and ebank.com are using RealCall technology. &uot;Interactive broadcasting, either over the Internet or through digital television, will soon be commonplace,&uot; said Joe Nassour, president of BreakTV.com. &uot;Advertisers will be able to target their audience with greater accuracy in an exciting, interactive environment that offers greater opportunity to market and sell products. BreakTV.com will leverage this powerful new force to deliver the customers that advertisers want, and RealCall's instant call back system will let those advertisers respond quicker to consumer questions and close sales.&uot; Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
About RealCall RealCall, established in 1996 in the UK and with U.S. headquarters in Stamford, Conn., is a pioneer in Web call back and customer alert services. RealCall links a Web site, online banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , or interactive television ad to a call center, sales office or any ordinary telephone so businesses can talk to potential customers while their interest is fresh. To request an immediate call back, Web users just click a button on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. , and their request is automatically routed to the business for an immediate response. For businesses, RealCall's easy-to-deploy button and application service provider (ASP) model offers fast, free setup and no ongoing charges - businesses only pay for the calls they receive. For more information about RealCall and its products, visit http://www.realcall.com. About BreakTV.com Based in Sherman Oaks, California, BreakTV.com (http://www.breaktv.com) is revolutionizing entertainment promotion. Beta-test launched on July 14, BreakTV brings TV-quality program highlights on demand. The 24-hour entertainment promotional network produces complete, enhanced television Enhanced Television (ETV) is a collection of specifications developed under the OpenCable project of CableLabs (Cable Television Laboratories, Inc.) that define an ETV Application consisting of resources (files) adhering to the Enhanced TV Binary Interchange Format (EBIF) content business-to-business services for content providers, syndicators and television stations. BreakTV.com helps entertainment firms build a presence on the Web by providing streaming media See streaming audio, streaming video and digital media hub. and performing the following services for the producer: edit show highlights; format and encode the content; post to the Internet; create community pages; promote the content through traditional advertising and cross promotion; sell targeted advertising; sell videos/DVDs or direct viewers back to stations in their markets. BreakTV.com is well into production of original content with Comedy Break from the Improv (with Budd Friedman Budd Friedman (born June 6, 1932) is best known as the founder and original proprietor and MC of the Improvisation Comedy Club, which opened in 1963 on West 44th Street (Hell's Kitchen) in Manhattan. ), Celebrity Break with Paul Ryan Paul Ryan may refer to:
Sketch comedy consists of a series of short comedy scenes, or 'sketches', commonly between one and ten minutes long. Break (now featuring Who's Watching Who?), Beach Break (now featuring Girls of Hawaiian Tropic), America's Favorite Jokes, and Just Imagine! (for kids). NOTE TO EDITORS: Kisielius and Nassour will be available to comment on the RealCall - BreakTV.com alliance and demonstrate the new interactive advertising technology on Tuesday, Jan. 25 from 10 a.m. to 6 p.m. at the BreakTV.com exhibit, booth number 2671, National Association of Television Program Executives (NATPE), Ernest N. Morial Convention Center The Ernest N. Morial Convention Center is a collection of buildings in New Orleans, Louisiana. The lower end of building one is located 500 m (1640 feet) upriver from Canal Street on the banks of the Mississippi River. Named after former mayor of New Orleans Ernest N. , New Orleans. Please contact Robert Ventresca at (203) 399-8262 to schedule an interview or request additional information. |
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