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[2] RaceGate.com and Runner's World Partner to Provide Premier Sports Content and Services.


LA JOLLA La Jolla (lə hoi`yə), on the Pacific Ocean, S Calif., an uninc. district within the confines of San Diego; founded 1869. The beautiful ocean beaches, in particular La Jolla shores and Black's Beach, and sea-washed caves attract visitors and , Calif.--(BW SportsWire)--Nov. 9, 1999--

Partnership Offers Athletes and Event Directors News and

Resources Via the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 

RaceGate.com, the premier online community for participatory sports (http://www.racegate.com), and Runner's World Runner's World is a globally circulated monthly magazine for recreational runners, published by Rodale Press in Emmaus, Pennsylvania, in the United States.

In addition to the printed magazine, the magazine's web sites have provided a valuable resource for runners,
 -- the world's leading running publication -- today announced a partnership to provide running enthusiasts with the most comprehensive Internet resource for news and information on the sport.

In addition to exclusive licensing of Runner's World branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.  for race registration sites, RaceGate.com becomes the official provider of Event Director Services, including online search and registration, for Runner's World Race Sponsorship Program. Runner's World and RaceGate.com will also participate in co-branding marketing and promotional campaigns.

"RaceGate.com is excited to be associated with the most respected brand in running," says Tim Scott, senior vice president of RaceGate.com. "Runner's World readers and RaceGate.com users will benefit from greater access to articles from the most respected running writers, and the ability to search and register for thousands of running events across the U.S."

RaceGate.com will feature Runner's World content in a special "Daily Runner's Digest Digest: see Corpus Juris Civilis.


(1) A compilation of all the traffic on a news group or mailing list. Digests can be daily or weekly.

(2) Any compilation or summary.
" section. The digest will include headline news, reviews and previews of major events, as well as feature articles on training, nutrition, and running gear. Readers will also find trivia, motivational quotes and weekly contests.

As part of its Event Director Services, RaceGate.com will design and produce event websites and provide online registration and data management for members of Runner's World Race Sponsorship program. This program currently sponsors more than 6,800 events a year in the U.S. Runner's World and RaceGate.com will jointly market and promote these running events online and through the Runner's World Race Calendar.

"Adding Runner's World sponsored events to the RaceGate.com site will allow the two organizations to develop the most comprehensive running calendar in the industry. This is a natural and advantageous partnership for Runner's World and RaceGate.com," says George Hirsch, publisher of Runner's World and vice president of Rodale Press. "Runners now have a true online community devoted to them - one that provides training, health and event resources so that athletes can concentrate on the sport they love. Event directors have a valuable tool for managing and promoting their events successfully."

In a separate release last week, RaceGate.com and ActiveUSA.com announced a merger to create the Internet's largest recreational sports portal. The combined companies will operate under the name ActiveUSA.com and be headquartered in La Jolla, California.

About RaceGate.com

Founded in 1998 by and for athletes, RaceGate.com is the premier online community for participatory sports. In addition to online search and registration capability for thousands of events, RaceGate.com provides online event management services, athlete training tools and community resources. The Company is headquartered in La Jolla, Calif. Additional information on RaceGate.com and its services for athletes and event directors can be found online at http://www.racegate.com.

About Runner's World and Rodale Press

Runner's World, with a paid circulation of 511,361, provides runners at all levels with the most up-to-date information on training, nutrition, injury prevention, sports psychology and total fitness. Published monthly, the magazine also reports on premier running events -- such as the Olympics and the Boston and New York City Marathons The New York City Marathon is an annual marathon foot-race run over a 42,195 m (26.2 mile) course through all five boroughs of New York City. It is the largest marathon race in the world, and with 37,866 finishers in 2006, was also the largest marathon race ever run.  -- and features inspiring stories of runners who have overcome challenges in their lives. Runner's World publishes editions in eight countries: United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , United Kingdom, Germany, Netherlands, Belgium, Sweden, and Australia. Rodale Press is a global leader in healthy, active living information. Its publications include well-known magazines such as Men's Health Men's Health Definition

Men's health is concerned with identifying, preventing, and treating conditions that are most common or specific to men.
, Prevention, New Woman, Runner's World, Backpacker, Bicycling bicycling Sports medicine Main injuries Pain, numbness and injuries, primarily of the knee, but also wrists, buttocks, pelvis, carpal tunnel and ulnar nerve, skin breakdown of the buttocks due to overtraining, pelvic nerve compression, transient sexual dysfunction , Mountain Bike, Fitness Swimmer, Rodale's Scuba Diving scuba diving

Swimming done underwater with a self-contained underwater-breathing apparatus (scuba), as opposed to skin diving, which requires only a snorkel, goggles, and flippers. Scuba gear was invented by Jacques-Yves Cousteau and Émile Gagnan in 1943.
 and Organic Gardening.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 10, 1999
Words:615
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