[2] Music And Technology Industries Bracing For Seismic Event On October 3 &4, 2000 with Los Angeles as the Epicenter!

Entertainment Editors

FAIRFIELD, Conn.--(ENTERTAINMENT WIRE)--Jan. 20, 2000

The Interactive Music Xpo makes its Los Angeles Debut October 3 &4,

2000 at the LA Convention Center After A Triumphant New York Event

The nation's largest music and technology conference and exposition announces its west coast debut October 3 &4, 2000 at the Los Angeles Convention Center. The Interactive Music Xpo (IMX) www.imusicxpo.com promises to deliver the west coast an event unlike it has ever seen...a major conference and exposition dedicated to exploring the boundaries of music through technology.

IMX was launched in August of 1999 in New York City at the Jacob K. Javits Convention Center. IMX, in its first showing, truly struck a chord with both the music and technology industries. IMX was attended by nearly 7,000 musicians, artists and executives, representing 43 states and 21 countries; included over 160 participating companies- from Apple, Amazon.com and AT&'s a2b music, to Microsoft, Lucent Technologies and Sonic Foundry, to Yahoo!, KORG USA and Yamaha. IMX also featured 150 artists, visionaries and executives as part of its 34 session conference program, and the event was covered by over 150 media and press.

IMX has now set its sights on Los Angeles. &uot;Already considered the music capital of the world, Los Angeles is now coming into its own as a center for new media and technological advances,&uot; states Paul Sitar, President &CEO of INSTINCT SERVICES GROUP, INC (ISG) www.instinctsg.com , the producers and management of the IMX event. Sitar further explains; &uot;Los Angeles offers IMX a truly rich market for both music and technology. IMX will offer all levels of the music and technology industries, from musicians to executives to creators and producers, an opportunity to attend an event designed for and dedicated to their needs, profession and creativity. IMX is proud to be such an event.&uot; With the Los Angeles show already eclipsing the size of the New York City event, IMX is shaping up to be an amazing two days.

IMX has already secured over 5,000,000 print impressions and backing from major sponsors such as Guitar Player, BASS Player, Keyboard, MIX, Gig, JazzTimes, Electronic Musician, SPIN, VIBE, Blaze, ASCAP, The Recording Academy, The Los Angeles Music Network (LAMN), National Association of Recording Industry Professionals (NARIP), the Recording Industry Sourcebook, Association For Independent Music (AFIM), Digital Media Association (DiMA), and others. In addition, vendor support has been tremendous; a sample of current exhibitors includes RioPort, SOUNDSBIG.com, InterTrust, Sonic Foundry, INTERVU, Digidesign, Beatnik, Panja, Hafler and Shure, Inc. Major speakers and Keynotes will be announced over the coming weeks and complete information on exhibitors, conference sessions and seminar events can be found at the IMX web site www.imusicxpo.com .

ISG is an Information Technology (IT) services company that produces and manages IT focused conferences and expositions. ISG is competitively unique by being a completely autonomous tradeshow management company which supplies events, as well as third party customers, with innovative products and services from both its high end Creative Services and Web Site Technology divisions. ISG will announce several new launches this year and for 2001. Complete information on ISG can be found at www.instinctsg.com .