[2] Kellogg Joins Operation Bass Sponsor Team.BATTLE CREEK Battle Creek, city (1990 pop. 53,540), Calhoun co., S Mich., at the confluence of the Kalamazoo and Battle Creek rivers; settled 1831, inc. as a city 1859. It is an agricultural trade center known for its cereals. , Mich.--(BUSINESS WIRE)--Dec. 7, 1999-- Operation Bass, Inc., the world's largest bass fishing tournament organization, today announced that Kellogg Company For other uses, see Kellogg. Kellogg Company (often referred to as simply Kellogg or Kellogg's) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. has signed on as a sponsor of the organization's industry-leading competitive fishing tournament programs. The sponsorship includes the high profile, $4.4 million 2000 Wal-Mart FLW FLW Frank Lloyd Wright FLW Forrest L Wood (fishing tournament) FLW Fort Leonard Wood (US Army) FLW Famous Last Words FLW Four Letter Word FLW Final Weight Tour, the most lucrative series in sport fishing history. As the official cereal of Operation Bass, Kellogg's sponsorship also extends to the nine-event EverStart Batteries Series. The company will also sponsor one of the colorful Ranger Comanche bass boats used by professional anglers who advance to the final rounds of each nationally televised FLW Tour stop and the year-end EverStart Challenge. The highly visible boat, sporting Kellogg's logos and colors, will be seen by thousands of spectators who attend each event and by millions of fishing fans who watch the Wal-Mart FLW Tour series each year on cable sports giants ESPN ESPN Entertainment and Sports Programming Network and ESPN 2. "We are very excited to be a partner in this growing family sport," said Brad Davidson, Vice President of Channel Sales and Marketing, Kellogg Company. "This sponsorship will give Kellogg the opportunity to reach the 55 million Americans who fish and will allow us to build brand loyalty among them." The Kellogg Company will create memorable family experiences through direct consumer interaction in the Family Fun Zone, an attraction set up at the local Wal-Mart Supercenter during each FLW Tour stop. The Fun Zone features casting contests, games, product displays and prizes for children. "Kellogg's support of the Wal-Mart FLW Tour, and other Operation Bass programs, is another important development in the evolution of sport fishing," said Irwin L. Jacobs, Chairman of Operation Bass, Inc. "Their world recognized brands and marketing expertise will create an enormous awareness for fishing." Kellogg is the world's leading producer of ready-to-eat cereal and the nation's leading producer of frozen waffles, toaster pastries and cereal bars. For more information, visit the Kellogg home page on the World Wide Web at http://www.kelloggs.com. Additional sponsors of the Wal-Mart FLW Tour include: EverStart Batteries, Wal-Mart, Coca-Cola, Land O'Lakes
Coleman Company, Inc. is a company that makes camping gear. It was founded by W. C. , Ranger Boats, Mitchell Rods and Reels, Spiderline, Evinrude Outboard Motors Evinrude Outboard Motors is a major brand of outboard boat motors. Founded by Ole Evinrude, it was formerly owned by the Outboard Marine Corporation (OMC), and is now owned by Bombardier Recreational Products. , Eagle Electronics, Timex, ShopVac, Wrangler wran·gler n. 1. One who wrangles or quarrels. 2. A cowboy or cowgirl, especially one who tends saddle horses. Noun 1. , US Bank, VISA, Poulan and WeedEater. To register to receive all of our press releases via email visit our Electronic Media Kit at www.businesswire.com/emk/opbas.shtml. |
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