[2] FEATURE/Credit Card Fraud Costs E-tailers Millions, Angers Consumers; MerchantOnline.com CEO Available to Discuss Issues Surrounding Online Fraud.Business Editors/Technology Writers FEATURE... --(BUSINESS WIRE FEATURES) 1,000 complaints a week pour into the Internet Fraud A crime in which the perpetrator develops a scheme using one or more elements of the Internet to deprive a person of property or any interest, estate, or right by a false representation of a matter of fact, whether by providing misleading information or by concealment of Complaint Center, run jointly by the FBI and the Justice Department. That number is expected to reach 1,000 per day. Neither consumers nor merchants are immune to online fraud. For merchants, problems include: -- Higher chargebacks: Internet transactions account for a significant number of chargebacks for retailers. Chargebacks are credit card refunds from disputed or fraudulent purchases. The number of Internet chargebacks is almost 20% higher than conventional transactions, according to one estimate. -- Loss of merchandise: When consumers claim that merchandise was never received, not only do merchants lose the sale revenue, but they're usually out of the merchandise, too. For consumers, problems include: -- Non-delivery of goods: Consumers send payments for online merchandise online that either does not exist or is never shipped. Either way, they lose their payment. -- Credit card and identity theft: Credit card and personal information can be tracked or compromised through one's "electronic identity." One solution to this problem is a device that allows consumers to swipe their credit card at home the same way a merchant does in the store - making the transaction "card present." The device, about the size of a computer mouse, plugs into the keyboard and encrypts credit card data before it enters the computer. "Keeping the consumer's credit card and personal information off of the computer's hard drive both protects consumers and helps merchants by reducing transaction fees and chargebacks," says Tarek Kirschen, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Merchantonline. He is available to discuss the issues surrounding sur·round tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. online fraud. About MerchantOnline.com MerchantOnline.com (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :MRTO), based in Boca Raton Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , FL, is a developer and provider of secure real-time e-commerce transaction services for the business to business ("B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business "), business to consumer ("B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. "), and consumer to consumer ("C2C (Client to Client) An earlier term for peer-to-peer (P2P), in which one user communicates with another user without going through a server in between. See peer-to-peer. ") markets. The company offers products and services to online merchants as an economical, easy-to-install service that allows merchants to accept and fill orders securely over the Internet. Its products include proprietary real-time credit card processing programs, a proprietary hardware device called PCPay(R), and a proprietary ATM/Debit network. To arrange an interview with Mr. Kirschen, contact Elliott Frieder 212/213-7245 or Nancy Brenner 212/213-7103. |
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