[2] Detour Magazine and OpenSpace.com Launch New Portal for Contemporary Lifestyles; iDetour,com Unveiled at the Jupiter Communications Entertainment Forum.

LOS ANGELES--(ENTERTAINMENT WIRE)--Dec. 8, 1999--

Pooling their resources to create a new national Web portal relevant to contemporary lifestyle trends, Detour magazine (DTRM), the premiere avant-garde publication serving this market, has partnered with Internet portal publisher OpenSpace.com to launch iDetour (www.iDetour.com). The new website will be unveiled at the Jupiter Entertainment Forum here this week.

Focusing on contemporary lifestyles, iDetour will offer a dominant affinity site that focuses on current trends, lifestyle and purchasing decisions for the 18-35 year old upwardly mobile age group.

The Internet's only media and entertainment-focused portal Application Service Provider (ASP), Seattle-based OpenSpace.com provides a unified portal publishing platform that makes iDetour a true destination site. This platform provides iDetour with a suite of traffic-building syndicated content; revenue-generating e-commerce; and interactive, community-building capabilities. Openspace.com significantly reduces the high costs Detour would otherwise incur for hardware, software development and technical staff. Detour's staff focuses on what it knows best: providing its audience with contemporary lifestyle issues, as well as marketing and promoting the site.

"The future of Detour is to be an integrated, cross media publisher," said Andrew Left, CEO of Detour Magazine. "It is imperative for us to partner with a leading portal ASP. OpenSpace provides a tremendous technology platform that enables us to connect to our visitors and offer them customized content and a unique shopping experience. This partnership is a terrific marriage of technology and an exciting traditional brand."

OpenSpace.com brings Detour a new revenue stream via targeted, one-to-one marketing. The OpenSpace.com platform learns user preferences in order to build a valuable database. Users remain within the iDetour site rather than being bounced (linked) to outside services -- so that user data allows Detour and its advertisers to serve audience needs more efficiently with special offers, promotions, coupons and more. As a sales tool, iDetour and its advertisers obtain constantly updated consumer research of their audience base.

"The fact that Internet infrastructure is hard is evidenced by the scarcity of successful traditional media .coms," said Richard Rosen, OpenSpace.com's co-founder and vice-president of marketing. "Andrew Left, CEO of Detour, understands that he holds the winning cards and is working with us to get him to market with a better, faster, more cost-effective iDetour. We fulfilled Detour's vision by surpassing the technology hurdle. Using our next-generation portal platform, iDetour will service its advertisers by providing a rich database of information gathered from its users. With Openspace.com, Detour can now be serious about gaining new revenue streams from e-commerce and 'beyond-the-banner' advertising."

"These destination portals such as iDetour, that are targeted and relevant to their demographics, are the future of the consumer Internet," concluded Rosen.

Seattle-based OpenSpace.com, the premier portal Application Service Provider (ASP), powers online brands with the robust and scalable Internet applications needed to capture and cultivate consumer relationships. Openspace.com affiliates administer their branded portal using the OpenSpace NewsRoom, the company's proprietary portal publishing tool. Openspace.com portals include features such as stock quotes, horoscopes, national and international news, sports, weather, event calendars, TV listings, visitor-created online chat communities, merchandise sales, e-mail and topical discussion groups. OpenSpace.com was founded in 1996. More information is available from www.openspace.com.