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[2] Crucial Technology Announces Title Sponsorship of 1999 Humanitarian Bowl.


MERIDIAN, Idaho--(BW SportsWire)--Nov. 19, 1999--

Crucial Technology, a division of Micron (NYSE NYSE

See: New York Stock Exchange
:MU), and the leading factory-direct memory upgrade supplier, today announced that it is the title sponsor of the 1999 Crucial.com Humanitarian Bowl. The Crucial.com Humanitarian Bowl will feature the Big West Conference champion and a Conference USA Conference USA, officially abbreviated C-USA, is a college athletic conference whose member institutions are located within the Southern United States. The conference participates in the NCAA's Division I in all sports.  pick. The Big West contender will be determined during Saturday's match up between current Bowl champion, University of Idaho The university was formed by the territorial legislature of Idaho on January 30, 1889, and opened its doors on October 3, 1892 with an initial class of 40 students. The first graduating class in 1896 contained two men and two women.  and Boise State University.

"We are excited to sponsor this dynamic, fast-paced bowl competition," says Scott Schoenherr, Crucial's General Manager. "The local and national exposure is important to Crucial as we continue to target customers who need more memory to improve the efficiencies of technology. We are pleased to take an active role in this event which will showcase Boise, Idaho “Boise” redirects here. For other uses, see Boise (disambiguation).

Boise is the capital and most populous city of the U.S. state of Idaho. It is the county seat of Ada County and the principal city of the Boise metropolitan area.
."

The Crucial.com Humanitarian Bowl will be televised live on ESPN ESPN Entertainment and Sports Programming Network 2 and broadcast nationally on the FOSSTONE Radio Network. ESPN2 reaches more than 60 million households across the United States; FOSSTONE Radio provides a national network of radio affiliates in approximately 75 major markets.

"Building relationships like these are vital to the long-term success of the Humanitarian Bowl," says Steve Schmader, Humanitarian Bowl President. "We are thrilled to be working with a title sponsor who understands the meaning of a true humanitarian." Crucial Technology will donate a number of Bowl tickets to various charitable organizations around the Treasure Valley.

The 1999 Crucial.com Humanitarian Bowl game will be played on December 30 on the blue turf of Bronco Stadium located on the campus of Boise State University in Boise, Idaho. Kickoff is scheduled at 1:05 p.m. (MST See micro systems technology. ).

Crucial Technology is a division of Micron Semiconductor Products, Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Micron Technology, Inc. Crucial Technology sells memory upgrade modules factory direct from Micron Technology, Inc. and offers over 32,000 upgrades for more than 8,500 desktops, notebooks, servers and printers. Crucial has established itself as a leader in the memory upgrade market, growing its factory-direct Web business at http://www.crucial.com to over 80% of its total business.

Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, SRAMs, Flash, other semiconductor components, memory modules, graphics accelerators, and personal computer systems. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (NYSE) under the symbol MU.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 19, 1999
Words:388
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