[2] Bay Area Professionals Make List of 100 Most Influential PR People of the 20th Century.SAN FRANCISCO--(BUSINESS WIRE)--Nov. 9, 1999-- Several former and current northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most professionals were voted to PR Week's(1) list of the 100 most influential public relations people of the 20th century. Among local professionals named in the "100 Most Influential" list were the late Rex Harlow, Regis McKenna This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. and Lorry Lokey, founder and president of San Francisco-based Business Wire (businesswire.com), the recognized leader in information distribution. A resident of the San Francisco area since 1952, Lokey has served on several boards including The Stanford Daily, Temple Beth El in San Mateo and the Jewish Community Center in Belmont. He is a former president of the Public Relations Round Table of San Francisco, the nation's oldest public relations organization; the San Francisco Publicity Club; and the San Francisco Chapter of Sigma Delta Chi, the national journalism society. Now a resident of Atherton, Lokey also resided for many years in San Mateo and Hillsborough. Bay area notables on the "100 Most Influential" list include the late Rex Harlow, former professor at Stanford University and founder of the American Council on Public Relations (currently the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy )), Regis McKenna, original PR/marketing wizard for hi-tech staples (Intel and Apple), Gershon Kekst, "the Buddha of investor relations Investor relations The process by which the corporation communicates with its investors. and crisis communication," Clem Whitaker/Leone Baxter, husband and wife team who practically invented political public relations more than 50 years ago, and David Drobis, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Ketchum, the seventh-largest public relations firm in the world and the current chairman of the Council of Public Relations. Lokey was named to PR Week's "100 Most Influential" list for the many innovations that he pioneered in the delivery of information to the media. These industry breakthroughs include: - Business Wire opens its door for business, serving 16 San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay news media (1961) - Business Wire becomes first wire to operate at 300 baud baud (bôd, bōd), measure of the rate at which signals are transmitted over a telecommunications link. It is equivalent to the number of elements or pulses transmitted in one second, e.g. (about 260 words per minute Noun 1. words per minute - the rate at which words are produced (as in speaking or typing) wpm rate - a magnitude or frequency relative to a time unit; "they traveled at a rate of 55 miles per hour"; "the rate of change was faster than expected" ) (1974) - Business Wire becomes first wire to operate at 1200 baud (about 1,050 words per minute with the industry's first computer (1978) - Business Wire establishes industry's first satellite-to-computer delivery of news via the Associated Press DataFeature, 18 months ahead of any organization in its industry circuit (1978) - Business Wire introduces the first Hispanic media circuit (1990), the first African-American media circuit (1991) and first Asian media circuit (1992) - Business Wire introduces PhotoWire, utilizing AP Photo Express to deliver business and public relations photos in digital form directly to electronic picture desks at hundreds of newspapers nationwide (1993) - Business Wire becomes first wire to increase its news delivery rate to 9600 baud (1994) and to 19.2 KBS (KiloBits per Second) Could also be KBs for kilobytes. See Kbps and kilo. KBS - Knowledge-Based System (16,800 words per minute) (1998) - Business Wire is first media relations wire service to unveil its home page on the Web (www.businesswire.com) (1995) - Business Wire is first wire service to make its entire file of news available in full-text on its home page (1996) - Business Wire introduces the Smart News Release, the industry's first multimedia news release that embeds high resolution photos, streaming video and audio, slide presentations and spreadsheets (1998) - Business Wire introduces PressPass, a personal news profile for media (1998) - Business Wire enters into a joint venture with Medialink and unveils the media industry's first multimedia Internet news portal, www.newstream.com which delivers streaming video/audio, webcasting, corporate logos and graphics, slide presentations, spreadsheets and text information to more than 6,000 Internet news sites worldwide (1999) - Business Wire's billings exceed $100 million from nearly 200,000 news releases and its employee enrollment reaches 400 (1999) About Business Wire Founded in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations executive, Business Wire is the leading source of news on major U.S. corporations, including Fortune 1000 and NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on companies. The company electronically disseminates full-text news releases for public and investor relations professionals simultaneously to the news media, the Internet, online services and databases, and the investment community worldwide. The company has 26 offices throughout the United States, an international hub in Brussels and reciprocal offices throughout the world. (1) PR Week, "The 100 Most Influential PR People of the 20th Century." Issue Date: October 18, 1999. |
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