[2] Angara Receives $20 Million in Series C Funding; Leading Venture Capital Firms and eCRM Vendors Endorse Angara's Market Strategy and Vision.

Business Editors

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 3, 2000

Angara, a leading provider of online marketing services, today announced it has completed its Series C round of funding with $20 million in financing. The round was lead by Venture Strategy Partners, an early stage venture capital fund, and included investments from leading eCRM companies, as well as previous investors including Kleiner Perkins Caufield & Byers, VantagePoint Venture Partners, JMI Equity, and Hook Partners. Additionally, Tony Conrad, a partner at Venture Strategy Partners, has joined Angara's board of directors.

This funding round is a reflection of the strong support for Angara's strategy and vision to deliver innovative e-marketing applications that improve the ability of e-businesses to convert visitors into customers. Proceeds from the financing will be used as working capital for developing new hosted e-marketing applications, expanding the company's direct sales channel and launching new marketing initiatives.

"As an emerging company in the online marketing services category, Angara has a strong value proposition for any company looking to improve their e-business performance," said Conrad. "Angara is at the forefront of a rapidly growing market for optimizing customer acquisition efforts across many interactive platforms. Their technology has proven to consistently lower acquisition costs, increase customer conversion and improve the overall effectiveness of online marketing."

"With the addition of Venture Strategy Partners and leading eCRM vendors to our current roster of notable investors, we are well positioned to lead this rapidly growing market and help e-businesses improve their profitability," said Mark Metcalfe, president and CEO of Angara. "The collective base of knowledge, leadership and funding provided by this group of investors affords us the ability to push the envelope in developing and delivering world-class solutions that offers e-businesses the services and technology to truly understand and capitalize on the behavior of online customers."

About Angara

A leading provider of online marketing services for consumer-centric e-businesses, Angara E-Commerce Services, Inc. gives today's marketers the tools they need to identify, segment, target and convert unknown Web site visitors into customers. Offering the industry's first Internet-based customer conversion services, Angara enables online marketers to gain crucial insights on the shopping activities of anonymous Web site visitors and quickly convert more browsers into buyers. Leveraging a wealth of geographic, demographic and behavioral information on millions of anonymous Internet user profiles, Angara offers the only solution available today for targeting content to unidentified visitors in real-time. Angara has strategic alliances with several industry-leading companies including Engage, MatchLogic, McKinsey & Company and Net Perceptions. Headquartered in Mountain View, California, Angara is a privately held company funded by Kleiner Perkins Caufield & Byers, JMI Equities, VantagePoint Venture Partners and Venture Strategy Partners. Information on Angara's services and its commitment to protecting consumer privacy is available at http://www.angara.com, [e-mail], or 888/952-5200.

Note to Editors: Angara is a registered trademark of Angara E-Commerce Services, Inc. All other trademarks and company names are the property of their respective owners.