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[2] Acclaim Sports Re-Signs New York Yankees All-Star Derek Jeter to Exclusive Multi-Year Endorsement Deal.


Sports Editors/Baseball Writers & Columnists

GLEN COVE Glen Cove, city (1990 pop. 24,149), Nassau co., SE N.Y., on the north shore of Long Island, at the entrance to Hempstead Harbor; settled 1668, inc. as a city 1918. , N.Y.--(BW SportsWire)--Jan. 19, 2000

Three-Time World Series Champion Continues as

Spokesman for heralded All-Star Baseball-TM- Video Game Franchise

Acclaim Sports, a division of Acclaim Entertainment, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ), a leading interactive entertainment company, today announced that they have re-signed New York Yankees Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  All-Star shortstop Derek Jeter Editing of this page by unregistered or newly registered users is currently disabled until (UTC) due to vandalism.  to an exclusive multi-year deal to serve as spokesman for their All-Star Baseball brand. The agreement calls for Jeter to star in a national television campaign while appearing on all packaging, print advertising, and merchandising for the franchise.

"Derek Jeter has established himself as a premier professional athlete through his on-field success and charismatic personality," said Michael Jerchower, director of licensing for Acclaim Sports. "We believe that he exemplifies the quality and excellence of our All-Star Baseball brand."

"I am thrilled to continue my relationship with Acclaim Sports, who continue to produce the best baseball game in the video game industry," said Jeter. "I am excited about the opportunity to help promote All-Star Baseball 2001 and future releases."

All-Star Baseball 2001 includes key features such as all 30 Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
 teams and over 700 players; the first ever Hall of Fame team with players like Reggie Jackson and Nolan Ryan; a revamped arcade mode for faster gameplay; all-new batting practice mode; and easy batting and pitching options. The game is scheduled to ship at the end of March for Nintendo 64 and Game Boy Color The Game Boy Color (ゲームボーイカラー  , and will be supported by a multi-million dollar television, print, on-line, and in-store marketing campaign.

All-Star Baseball 2001 is the follow-up to All-Star Baseball 2000, the top selling baseball game for the Nintendo 64 system last year. The game was widely recognized by video game and consumer publications as the best baseball game on the Nintendo 64.

Acclaim Sports originally signed Jeter last season as the spokesman for All-Star Baseball 2000. He joins a select group of professional athletes serving as Acclaim Sports spokesmen, including Brett Favre, Chris Webber, Jeremy McGrath and Dave Mirra.

In just four seasons, Jeter has captured three World Championship rings with the New York Yankees in 1996, 1998, and 1999. He was named American League Rookie of the Year Rookie of the Year may refer to:
  • Rookie of the Year (award), a sports award for the most outstanding rookie in a given season
  • Rookie of the Year (film), a 1993 starring Thomas Ian Nicholas
  • Rookie of the Year (album) by rapper Ya Boy
 in 1996 and was selected to the All-Star Game in 1998 and 1999. Last year, Jeter ranked first in the American League in hits with 219, second in batting with a .349 average, second in runs with 134, and placed third in voting for American League Most Valuable Player.

Acclaim Entertainment Background Information

Acclaim Entertainment, Inc. is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony Computer Entertainment and Sega hardware systems, and PCs. Acclaim owns and operates six studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France and Australia. Acclaim also distributes entertainment software for other publishers worldwide, and publishes comic books and software strategy guides. Acclaim's headquarters are in Glen Cove, New York Glen Cove is a city in Nassau County, New York on the North Shore of Long Island. As of the United States 2000 Census, the city population was 26,622. Part of the early 20th century Gold Coast of the North Shore, Glen Cove has a diverse population.  and Acclaim's common stock is publicly traded on NASDAQ under the symbol AKLM. For more information please visit our website at (http://www.acclaim.com).

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc.

(c) MLBPA MLBPA Major League Baseball Player's Association  Officially Licensed by Major League Baseball Players Association The Major League Baseball Players Association (or MLBPA) is the union of professional major-league baseball players. History Of MLBPA
The MLBPA was not the first attempt to unionize baseball players.
 
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Publication:Business Wire
Date:Jan 19, 2000
Words:570
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