[2] AMSH Announces Hart and Carnesecca.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 26, 2000

Herbert J. Hefke, President and CEO of American Sports History Incorporated (AMSH, OTC:BB) and former Managing Partner of J.P. Morgan, has announced that John Hart and Lou Carnesecca have joined the company's Advisory Council.

Mr. Carnesecca will also work with American Sports Academy, LLC, a subsidiary of AMSH, in overseeing the operation of the company's proposed basketball program.

John Hart, Mr. Hart is now in his ninth year as the Executive Vice President and General Manager of the Cleveland Indians (the "Indians"). Mr. Hart is a veteran of more than 30 years in professional baseball as a player, a manager, a scout and an executive. Since his arrival in 1991, the Indians captured two of the last five American League pennants and have a franchise record five consecutive American League Central Division titles. Since June of 1996, the Indians have also achieved a standing major league record of 373 consecutive sellouts at their home stadium. Mr. Hart has also developed a strong minor league system. He was principally responsible for the Indians recognition as the Organization of the Year (1992) by Baseball America. Mr. Hart lead the Indians to their first American League pennant since 1954 and, for all of his efforts and achievements, Mr. Hart was personally recognized by The Sporting News as the Major League Baseball Executive of the Year in both 1994 and 1995.

Lou Carnesecca, Mr. Carnesecca is a former men's basketball coach with St. John's University ("St. John's") in New York City and a member of the Basketball Hall of Fame. Mr. Carnesecca retired from St. John's in 1992 after a 24-year career. During that 24-year period, under his leadership, his team, the Redmen, achieved an overall record of 526 wins and 200 losses and, in the process, qualified for post-season play during each season, earned 18 appearances in the NCAA Championship Tournament, six National Invitation Tournament bids, one NCAA Final Four appearance, two trips to the Final Eight, three Sweet Sixteen appearances, four Big East regular season titles and two Big East Tournament Championships. In addition to his basketball related achievements, Mr. Carnesecca has earned numerous humanitarian and community awards, including the Kodak NIT Man of the Year award in 1985 and the recognition of the New York State Legislature for his contributions to youths participating in athletics.

American Sports History Incorporated is traded over the counter as a bulletin board stock under the symbol AMSH. The company is focused on providing U.S. sports and educational content utilizing all available technologies of the Internet, media and advanced technologies.

All statements, other than statements of historical fact, included in this press release are, or may be, forward-looking statements within the meaning of Section 27a of the Securities Act and Section 21e of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Without limiting the foregoing, the words "believes," "anticipates," "plans," "intends," "expects," and similar expressions are intended to identify forward-looking statements. Various economic and competitive factors could cause actual results or events to differ materially from those discussed in such forward-looking statements, including without limitation; the company's degree of leverage, the company's dependence on major customers and key personnel, competition, and the other factors discussed in this press release with respect to the Company's business. Accordingly, such forward-looking statements do not purport to be predictions of future events or circumstances and may not be realized. The Company expressly disclaims any obligation or undertaking to release publicly any updates or any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any statement is based.