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[2] "Mary-Kate and Ashley's Dance Party of the Century" For PC Now Available in Stores.


GLEN COVE Glen Cove, city (1990 pop. 24,149), Nassau co., SE N.Y., on the north shore of Long Island, at the entrance to Hempstead Harbor; settled 1668, inc. as a city 1918. , N.Y.--(BUSINESS WIRE)--Nov. 17, 1999--

New Club Acclaim Label Kicks Off With the Mary-Kate and Ashley Series

Acclaim Entertainment, a leading worldwide interactive entertainment company, and Mary-Kate and Ashley's Dualstar Interactive, today announced that Mary-Kate and Ashley's Dance Party of the Century is now available in national retail outlets. The game is the company's first title to bear the new Club Acclaim brand and is the product of an exclusive interactive deal between Acclaim Entertainment and Dualstar Interactive, a division of Mary-Kate and Ashley's Dualstar Entertainment Group.

"Mary-Kate and Ashley's Dance Party of the Century for the PC is an exciting new product for our girl-gaming customers," said Bob McKenzie The name Bob McKenzie can refer to:
  • Bob and Doug McKenzie, one character or the comedy skit
  • Bob McKenzie (broadcaster), Canadian ice hockey broadcaster
  • Bob McKenzie (actor), the Irish-born actor active in Hollywood in the 1940s
 of Babbages, etc. "It's exactly the type of product that will appeal to this emerging market."

Mary-Kate and Ashley's Dance Party of the Century features six activity areas to choose from, including Dance Class mode where Mary-Kate and Ashley teach the hottest dance crazes of the past and present, from Mambo to Disco to Vogue. Other game modes also include Name That Dance, Dress-Up To Dance, Name That Danceable Tune, and Scrambled Eras and the Let's Have a Dance Party mode allows gamers to design invitations, plan a menus, and create a scrapbook A Macintosh disk file that holds frequently used text and graphics objects, such as a company letterhead. Contrast with "clipboard," which is reserved memory that holds data only for the current session.  of their own dance party.

Acclaim announced their venture into the girls software market in September after identifying an opportunity in this emerging marketplace. Mary-Kate and Ashley's Dance Party of the Century is the first title that Acclaim has developed specifically for the "girl gamer." The next title from the new software line-up, which includes PC, hand-held and console games, will be "The New Adventures of Mary-Kate and Ashley" for Game Boy Color The Game Boy Color (ゲームボーイカラー   and is supported by a multi-faceted marketing campaign including television, radio and print.

The official website, Mary-Kate and Ashley.com, has already received 3,220,000 hits, including 73,330 unique page impressions, showing a direct connection between girls and computer usage.

Acclaim Entertainment Background Information

Acclaim Entertainment, Inc. is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony Computer Entertainment and Sega hardware systems, and PCs. Acclaim owns and operates six studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France and Australia. Acclaim also distributes entertainment software for other publishers worldwide, and publishes comic books and software strategy guides. Acclaim's headquarters are in Glen Cove, New York Glen Cove is a city in Nassau County, New York on the North Shore of Long Island. As of the United States 2000 Census, the city population was 26,622. Part of the early 20th century Gold Coast of the North Shore, Glen Cove has a diverse population.  and Acclaim's common stock is publicly traded on NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 under the symbol AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) . For more information please visit our website at www.acclaim.com.

Dualstar Interactive Background Information

Mary-Kate and Ashley's Dualstar Entertainment Group is one of the most successful producers of entertainment for children, including theatrical films, telefilms, live-action and animated television series “Animated series” redirects here. For full information about animated series, see Animated cartoon.

Animated Series are a television series produced by means of animation.
, home videos, records, books, consumer and interactive products. The Dualstar Video division has been ranked by Billboard magazine second only to Walt Disney home Video in live-action direct-to-video product, with sales of over 17 million copies. Dualstar Publications has three successful book series in the marketplace, with over 8 million copies in print. Dualstar Productions has produced numerous television films and series, including Two Of A Kind, which begins syndicated airing on Fox Family this fall, as well as the telefilm tel·e·film  
n.
A film produced for television broadcasting.

Noun 1. telefilm - a movie that is made to be shown on television
 "Switching Goals" for Wonderful World of Disney which recently aired on ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 17, 1999
Words:561
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