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[1] The New York Times Company Reports Ad Revenue and Volume for Its Newspaper Group for March.


Business Editors

NEW YORK--(BUSINESS WIRE)--April 16, 2001

The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times Company reported today that pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 advertising revenue for its Newspaper Group decreased 9.0% for March 2001. Pro forma advertising revenue excludes seven newspapers and nine telephone directories (divested Regionals Regionals may refer to:
  • Figure skating competition
  • NCAA Basketball Tournament
) sold in the second half of 2000. In the first quarter of 2001, pro forma advertising revenue for the Newspaper Group decreased 6.6%.

In March 2000 and the first quarter of 2000, advertising revenue for the Newspaper Group was particularly strong, increasing 11.2% and 15.3% respectively (excluding the divested Regionals and the Worcester Worcester, city, England
Worcester (ws`tər), city (1991 pop. 75,466) and district, Worcestershire, W central England, on the Severn River.
 Telegram & Gazette (T&G) acquired January January: see month.  7, 2000).

Beginning in 2001, advertising revenue and volume information for The Boston Boston, town, England
Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent.
 Globe and the T&G have been reported as the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt.  Newspaper Group.

- The New York Times

The New York Times's advertising revenue declined 8.5% for March 2001. In March 2000, The Times's advertising revenues increased 13.1%, led by strong growth in e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  and related advertising. In March 2001, national advertising revenue decreased with the largest declines in e-commerce and related categories, and banking. Corporate, home furnishing manufacturers and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  were among the strongest national advertising categories in March. The Times Sunday Sunday: see Sabbath; week.  Magazine's Part 2 sections also showed continued strength. Classified advertising revenue decreased as continued weakness in help-wanted advertising was offset in part by ongoing strength in real estate advertising. Retail advertising revenue declined primarily due to softer fine arts advertising, particularly e-commerce related, offset in part by strength in mass market stores and home furnishing stores advertising.

- New England Newspaper Group

The New England Newspaper Group's advertising revenue decreased 14.8% for March 2001. In March 2000, The Boston Globe's advertising revenues increased 14.0%. Retail advertising revenue increased mainly because of growth in off-price off-price
adj.
1. Of, relating to, or being a retail store that sells merchandise at prices lower than usual.

2. For sale at prices lower than usual: off-price assortments of women's clothing. 
 apparel advertising. Classified advertising revenue declined as help-wanted advertising continued to soften in March, particularly in the professional help-wanted category. In addition, continued strength in real estate advertising was offset by moderate weakness in automotive advertising. National advertising revenue decreased primarily on softness in e-commerce, technology and entertainment advertising. Part-run advertising revenue continued to benefit from The Globe's new zoning initiatives.

- Regional Newspaper Group

Excluding the divested Regionals, advertising revenue for the Regional Newspaper Group decreased 1.4% for March 2001. Classified advertising revenue declined because of softness in automotive and employment advertising, particularly at the North and South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures


Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15.
 newspapers. Retail advertising revenue increased in large part due to the grand opening of a department store in the Wilmington Wilmington.

1 City (1990 pop. 71,529), seat of New Castle co., NE Del., on the Delaware River and tributary streams, the Christina and the Brandywine; settled 1638, inc. as a city 1832.
, N.C. market.

The New York Times Company (NYSE NYSE

See: New York Stock Exchange
: NYT NYT New York Times
NYT National Youth Theatre (UK)
NYT New York Transit (New York, USA)
NYT New York Tribune
) is a diversified diversified (di·verˑ·s  media company including newspapers, television and radio stations, and electronic information and publishing. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. In 2001 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies A yearly publication by Fortune Magazine, America's Most Admired Companies consists of corporations that are highly esteemed by the likes of Business Executives, Directors, and Analysts. A survey is taken of close to 3300 professionals who give their opinions on the companies. . In October October: see month.  2000 the Company was ranked No. 1 in the publishing industry in Fortune's survey of the Global Most Admired ad·mire  
v. ad·mired, ad·mir·ing, ad·mires

v.tr.
1. To regard with pleasure, wonder, and approval.

2. To have a high opinion of; esteem or respect.

3.
 Companies and was ranked first among all companies in the survey for the quality of its products and services.

The Company, which had 2000 revenues of $3.5 billion, publishes The New York Times, The New York Times, The

Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers.
 Boston Globe and 15 other newspapers; operates eight network-affiliated television stations and owns two New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 radio stations. It also operates news, photo and graphics services as well as news and feature syndicates. A division of the Company, New York Times Digital, operates Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 properties such as NYTimes.com, Boston.com and newyorktoday.com. The Company holds interests in one newsprint newsprint

low grade paper used for newspapers. Old newspapers are fed to cattle as an alternative roughage and may occasionally be ingested by dogs. Significant amounts of lead are accumulated in tissues; no cases of poisoning have been recorded in cattle, though it has been
 mill, one supercalendered paper mill and the International Herald Tribune International Herald Tribune

Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe.
 S.A.S.

                      THE NEW YORK TIMES COMPANY
                      2001 ADVERTISING REVENUE(a)
                        MARCH AND YEAR TO DATE
---------------------------------------------------------------------
Newspaper Group Total Advertising Revenues
Excluding Divested Regionals
($ 000's)
                                                March
                                  ------------------------------------
                                                                   %

                                   2001           2000          Change
                                   ----           ----          ------
The New York Times              $95,627       $104,552            -8.5
New England Newspapers (b)       36,895         43,316           -14.8
Regional Newspapers              26,306         26,683            -1.4
                                 ------         ------
Total Newspaper Group          $158,828       $174,551            -9.0
                               ========       ========

                                             Year to Date
                                  ------------------------------------
                                                                  %
                                   2001           2000         Change
                                   ----           ----         ------
The New York Times             $303,862       $327,847            -7.3
New England Newspapers (b)      120,432        131,518            -8.4
Regional Newspapers              81,035         81,597            -0.7
                                 ------         ------
Total Newspaper Group          $505,329       $540,962            -6.6
                               ========       ========
----------------------------------------------------------------------
Newspaper Group Total Advertising Revenues
Including Divested Regionals
($ 000's)
                                                March
                                  ------------------------------------
                                                                    %
                                   2001           2000          Change
                                   ----           ----          ------
The New York Times              $95,627       $104,552            -8.5
New England Newspapers (b)       36,895         43,316           -14.8
Regional Newspapers (c)          26,306         30,470           -13.7
                                 ------         ------
Total Newspaper Group          $158,828       $178,338           -10.9
                               ========       ========

                                               Year to Date
                                  ------------------------------------
                                                                  %
                                   2001           2000         Change
                                   ----           ----         ------
The New York Times             $303,862       $327,847            -7.3
New England Newspapers (b)      120,432        131,518            -8.4
Regional Newspapers (c)          81,035         91,492           -11.4
                                 ------         ------
Total Newspaper Group          $505,329       $550,857            -8.3
                               ========       ========
----------------------------------------------------------------------

      (a) Numbers may not add due to rounding.

      (b) The New England Newspaper Group includes The Boston Globe and
        the Worcester Telegram & Gazette (T&G).

      (c) The 2000 numbers include the divested Regionals (seven
        newspapers and nine telephone directories sold in the second
        half of 2000).

                      THE NEW YORK TIMES COMPANY
                       2001 ADVERTISING VOLUME(1)
        (Inches in thousands, Preprints in thousands of copies)
                        MARCH AND YEAR TO DATE

----------------------------------------------------------------------
The New York Times(2)
                         March                   Year to Date
----------------------------------------------------------------------
                 2001     2000 % Change      2001     2000  % Change
                 ----     ----  -------      ----     ----  --------
Retail           38.0     41.1    -7.5      115.8    125.4    -7.6
National        115.7    132.2   -12.5      370.8    415.2   -10.7
Classified       64.3     80.7   -20.3      224.8    251.3   -10.5
                 ----     ----             -----    -----
Total ROP       218.1    254.0   -14.1      711.4    791.9   -10.2
                -----    -----             -----    -----

Part Run/Zoned   82.2     83.7    -1.8      263.7    245.1    +7.6
                 ----     ----             -----    -----
Total           300.3    337.7   -11.1      975.1  1,037.0    -6.0
                =====    =====             =====   =======

Preprints      34,892   33,812    +3.2    116,439   98,527   +18.2

----------------------------------------------------------------------
New England Newspaper Group(3)

                         March                   Year to Date
----------------------------------------------------------------------
                 2001    2000 % Change      2001     2000 % Change
                 ----    ----  -------      ----     ---- --------
Retail           62.0     64.9    -4.5      188.4    189.0    -0.3
National         60.3     68.1   -11.5      186.8    203.8    -8.3
Classified      124.9    156.3   -20.1      427.9    471.7    -9.3
                -----    -----              -----    -----
Total ROP       247.2    289.3   -14.6      803.1    864.5    -7.1
                -----    -----              -----    -----

Part Run/Zoned   67.4     55.3   +21.9      191.1    154.1   +24.0
                 ----     ----                       -----   -----
Total           314.6    344.6    -8.7      994.2  1,018.6    -2.4
                =====    =====              =====  =======

Preprints      72,040   81,104   -11.2    219,840  227,752    -3.5
----------------------------------------------------------------------
Regional Newspaper Group(4)
                         March                   Year to Date
----------------------------------------------------------------------
                 2001     2000 % Change      2001     2000  % Change
                 ----     ---- --------      ----     ----  -------
Retail          452.5    454.7    -0.5    1,363.5  1,441.1    -5.4
National         16.0     18.4   -13.1       54.7     56.6    -3.4
Classified      547.3    561.8    -2.6    1,702.8  1,731.4    -1.7
Legal            23.0     21.5    +7.0       65.4     67.9    -3.7
                 ----     ----               ----     ----
Total         1,038.8  1,056.4    -1.7    3,186.4  3,297.0    -3.4
              =======  =======            =======  =======
Preprints      87,540   83,468    +4.9    264,600  252,080    +5.0

----------------------------------------------------------------------


Notes:

1. Advertising volume is based on preliminary internal data, which may be updated in subsequent reports and may not be indicative indicative: see mood.  of advertising revenues or operating profit Operating profit (or loss)

Revenue from a firm's regular activities less costs and expenses and before income deductions.


operating profit

See operating income.
. Numbers may not add due to rounding.

2. The New York Times newspaper sells advertising by category. It Retail, National and Classified as follows:
- Retail - Computer/Electronics, Coupon Advertising, Department Stores,
Fashion/Jewelry Stores, Fine Arts, Home Furnishings Stores, Mass Market Stores
and Restaurants

- National - Advocacy, American Fashion, Banking, Books, Consumer Products,
Corporate, Cosmetics, Credit Cards, Direct Response, E-Commerce, Education,
Entertainment, Financial, Healthcare/Pharmaceuticals, Home Furnishing
Manufacturers, Hotels/Resorts, Insurance, International Fashion, Live
Entertainment, Media, Technology, Telecommunications and Transportation/Travel

- Classified - Automotive, Help Wanted, Real Estate and General


Zoned - The New York Times newspaper also offers advertisers multiple zoned buying options primarily in its New York metropolitan market. When Retail, National or Classified advertising is purchased by zip code zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
 or by a defined geographic geographic /geo·graph·ic/ (je?o-graf´ik) in pathology, of or referring to a pattern that is well demarcated, resembling outlines on a map.

geographic

pertaining to geography.
 area (such as Connecticut/Westchester, Long Island, Manhattan Manhattan, indigenous people of North America
Manhattan (mănhăt`ən), indigenous people of North America of the Algonquian-Wakashan linguistic stock (see Native American languages).
 or New Jersey), it is classified as Zoned.

3. The New England Newspaper Group includes The Boston Globe and the Worcester Telegram & Gazette (T&G).

4. Excludes the divested Regionals.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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