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[0] With Eye on Growing Global Market and Increased Revenue, NetSilicon Adds Two New Sales VPs.


Business/Technology Editors

WALTHAM, Mass.--(BUSINESS WIRE)--May 29, 2001

Eric Riseman and George Gomez-Quintero will lead the company's

Global, Far East, and North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Sales Operations

NetSilicon, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:NSIL), the leading provider of integrated hardware and software for intelligent, networked devices, today announced the appointment of Eric Riseman as vice president of Far East and North American Sales Operations and George Gomez-Quintero as vice president of Global Sales Operations. These additions to the NetSilicon team will be called upon to lead NetSilicon sales to new growth and profitability through a focused effort on improving sales effectiveness, global support and service, product development, and market focus.

"Eric's outstanding results in executing strategic sales initiatives, combined with George's experience, vision and insight into sales infrastructure management, will provide NetSilicon with leadership that will drive our business to meet the increasing global demand for networked devices," said Pete Peterson
This article is about a POW and former U.S. Congressman. See also Peter George Peterson, a former U.S. Commerce Secretary.


Douglas Brian "Pete" Peterson
, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of NetSilicon, Inc. "As worldwide demand for our products expands in the coming years, we believe that the team we've assembled will be up to the task of increasing revenue and profitability, and strengthening our position in this important market."

Formerly director of worldwide sales for Rapid Logic, Riseman developed a world-class sales organization and increased sales by over 300 percent, ultimately leading to the acquisition of Rapid Logic by Wind River Systems in 2000. Riseman's in-depth experience in sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 for embedded and non-embedded software companies made him NetSilicon's first choice to lead the company's expansion within the Intelligent Device Industry in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and the Far East. Riseman earned his B.A.from State University of New York (body) State University of New York - (SUNY) The public university system of New York State, USA, with campuses throughout the state.  at Buffalo, and an M.S. in Computer Science from Union College in Schenectady, NY.

Prior to NetSilicon, Gomez-Quintero was vice president and general manager of $25 million start-up XO Communications XO Communications is a United States telecommunications firm and one of the largest Competitive Local Exchange Carrier (CLEC) in the country. It is owned by XO Holdings, Inc OTCBB: XOHO. , and director of business development for AT&T. Gomez-Quintero will be the vice president of Global Sales Operations, working closely with NetSilicon's international business units to build the infrastructure that will support a global sales organization. Gomez-Quintero will develop and implement worldwide common practices regarding NetSilicon's sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists.  tools, sales agent training, account and funnel management techniques, and sales compensation plans. Gomez-Quintero received his B.B.A. from Iona College Iona College may refer to:
  • Iona College (New York) in New Rochelle, New York, USA
  • Iona College (Queensland) in Queensland, Australia
  • Iona College (Havelock North) in Havelock North, Hawkes Bay, New Zealand
 and an M.B.A. from Fordham University.

NetSilicon develops and markets the NET+Works(TM) product family, a fully integrated, tested and production-ready embedded platform comprised of complete hardware, software, real-time operating system (operating system) Real-Time Operating System - (RTOS) Any operating system where interrupts are guaranteed to be handled within a certain specified maximum time, thereby making it suitable for control of hardware in embedded systems and other time-critical applications.  (RTOS (1) (RealTime Operating System) An operating system designed for use in a real time computer system. See real time system, embedded system, process control and OS-9. ), network protocols and servers, application programming interfaces (APIs), drivers and utilities - fully supported and royalty-free. By elevating the traditional hardware-only system-on-silicon approach to a tightly coupled "solution-on-chip," NetSilicon is able to give OEMs an out-of-box solution that allows design engineers to increase focus on product design and meet time-to-market demands.

The professional experience and personal expertise of both Riseman and Gomez-Quintero are key elements to helping NetSilicon increase its global presence in a broad range of device intelligence and connectivity industries, such as Internet telephony, building access and control, retail point-of-sale, wireless base stations, industrial automation, office appliances and handheld computing.

About NetSilicon

NetSilicon (NASDAQ:NSIL) designs and manufactures integrated solutions for manufacturers who want to build intelligence and Internet/Ethernet connectivity into their products. These solutions integrate system-on-silicon and software to provide a complete platform for Internet/Ethernet-connected products. The NET+Works platform allows manufacturers to shorten their time to market, reduce development risk, lower costs, and free their engineers from the difficult task of integrating multi-vendor networking components. NetSilicon is enabling device intelligence and connectivity in a broad range of industries including office imaging, industrial automation, telecommunications, building controls, security and retail point-of-sale. NetSilicon's solutions are paving the way for the device-centric networks of tomorrow.

For additional company, product or financial information, please visit the NetSilicon Web site, www.NetSilicon.com, send email to info@NetSilicon.com, or call 800-243-2333. For calls originating outside the US, call 781-647-1234. NetSilicon headquarters is located at 411 Waverley Oaks Road #227, Waltham, MA 02452.

Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements that involve risks and uncertainties. The forward-looking statements in this release, including those regarding NetSilicon's ability to expand its product leadership position and build on its momentum in the intelligent networked device markets, are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Actual results may differ materially due to a variety of factors, including, without limitation, the company's ability to develop, produce, and market products that incorporate new technology on a timely basis; that are priced competitively and achieve significant market acceptance; higher expenses associated with the development and marketing of new products; changes in product mix; risks of dependence on third-party component suppliers; inventory risks due to shifts in market demand; the presence of competitors with broader product lines and greater financial resources; intellectual property rights and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
; needs for liquidity; and the other risks detailed from time to time in the company's reports filed with the Securities and Exchange Commission.

NetSilicon and NET+Works are trademarks of NetSilicon, Inc. All other names and trademarks are the property of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 29, 2001
Words:859
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