[0] Target.com Adopts Visa U.S.A.'s New E-Commerce Solution to Offer Enhanced, Secure Internet Shopping.Business Editors/High-Tech Editors SAN FRANCISCO--(BUSINESS WIRE)--July 23, 2001 Target Corporation and Visa U.S.A., the world's largest consumer payment system, today announced that target.com is one of the first e-merchants to adopt Visa Payer Authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. , Visa's new global e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. security solution. Visa Payer Authentication, based on Visa's 3-D Secure Interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other. Standard, will give Target's guests a more secure online shopping experience by adding a layer of security when shopping at target.com with a registered Visa card. This move by Target builds upon its partnership with Visa, which seeks to enhance the shopping experience of Target's guests in both the physical and virtual worlds. Last month, Target unveiled its plans to become the first major American retailer to issue smart Visa cards, electronic payment cards with embedded Inserted into. See embedded system. microchips. Beginning fall 2001, Visa cardholders can enroll for Visa Payer Authentication through participating banks, giving them the ability to make secure online purchases with their Visa card. Registered Visa cardholders will then be asked to enter a password when making purchases at target.com, confirming their identity as the cardholder card·hold·er n. One who holds a card, especially a credit card. card  hold similar to
how a signature verifies a cardholder when shopping in-store.
Registration for the program will be free to guests and the process of
entering a password during an online purchase will take only seconds.
"Target's adoption of Visa Payer Authentication demonstrates the company's commitment to making e-commerce a secure and convenient experience for their customers," said Jim McCarthy, Senior Vice President, e-Visa, a division of Visa U.S.A. "This new program further builds consumer confidence for shopping online at merchants such as target.com and helps in prevention of fraudulent The description of a willful act commenced with the Specific Intent to deceive or cheat, in order to cause some financial detriment to another and to engender personal financial gain. card usage on the Internet by taking an extra step to authenticate (1) To verify (guarantee) the identity of a person or company. To ensure that the individual or organization is really who it says it is. See authentication and digital certificate. (2) To verify (guarantee) that data has not been altered. cardholders." "Target.com continues to innovate in·no·vate v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. , even as others are pulling back from the Internet. Visa Payer Authentication is another important new feature to enhance our guest's shopping experience," said Jerry Storch, Vice Chairman, Target Corporation. "A quick, credible authentication program will add to the convenient and secure appeal of target.com." About Visa U.S.A. Visa is the world's leading payment brand and largest consumer payment system, enabling banks to provide their consumer and merchant customers with the best way to pay and be paid. More than 14,000 U.S. financial institutions rely on Visa's processing system, VisaNet, to facilitate over $810 billion in annual transaction volume - including more than half of all Internet payments - with virtually 100 percent reliability. U.S. consumers carry more than 353 million Visa-branded smart, credit, commercial, stored value and check cards, accepted at approximately 22 million locations worldwide. Visa has long led the industry in developing payment security standards, and has been named the most trusted payment brand online. Visa's people, partnerships, brand and payment technology are helping to create universal commerce - the ability to safely conduct transactions anytime, anywhere and by any device. Please visit www.visa.com for additional information. About Target Corporation Target Corporation operates large-store general merchandise formats, including discount stores, moderate-priced promotional and traditional department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , as well as a direct mail and on-line business called target.direct. The company currently operates 1,320 stores in 46 states. This includes 990 Target stores, 266 Mervyn's stores and 64 Marshall Field's Marshall Field's was an iconic Chicago, Illinois, department store that grew to become a major chain before being acquired by Cincinnati-based Federated Department Stores on August 30, 2005. stores. Target Corporation news releases are available at www.target.com. |
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