[0] Suns eBrochure Launches Penny Hardaway Through Cyber-Space.Sports Editors/Basketball Writers & Columnists PHOENIX--(BW SportsWire)--Sept. 27, 2000 Groundbreaking E-mail Video Received by 15,000 Suns Fans This Week More than 15,000 Phoenix Suns fans found Penny Hardaway Anfernee Deon "Penny" Hardaway (born July 18 1971, in Memphis, Tennessee) is an American NBA basketball player specializing as a point guard and shooting guard. He is currently a member of the Miami Heat[1], who signed him August 9, 2007. on their e-mail systems this week. In a unique marketing twist, the Suns have added an electronic commercial to their season ticket advertising campaign. The Hardaway e-mail alerts Suns fans to the fact that for the first time in franchise history, fans may purchase mini-season ticket packs of 11 games each. Although the message is available only by e-mail, fans that didn't receive the message may sign up to receive it by logging on to www.suns.com. "With so many advertising messages out there right now, this brand new technology is a great way for the Suns to break out from the clutter," said Ray Artigue, the team's senior vice president of marketing. "The uniqueness of Penny Hardaway talking directly to you from your computer screen is a very exciting concept." The video message was created by MindArrow Systems Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). : ARRW ARRW Australian Rural and Remote Workforce Agencies Group ; www.mindarrow.com) of Aliso Viejo, Calif., which specializes in targeted, interactive messages combining high quality video, audio and graphics into highly compressed, self-contained files. While eBrochures have been used recently by pop star Britney Spears, the band *NSYNC NSYNC Justin Chris Joey Lasten JC (last letters of first names of members of the group NSYNC) NSYNC Negative Synchronization and Championship Auto Racing Teams (CART), the Suns are among the first professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. teams to use the cutting-edge technology in this manner. "Professional sports organizations are beginning to expand their use of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the beyond posting basic information such as scores and statistics," said Mike Pennell, vice president of marketing at MindArrow Systems. "The Phoenix Suns recognize that our technology allows them to utilize their star players and coaches to deliver exciting multimedia messages to their fans. The entertaining nature of the eBrochure makes viewers more likely to respond to the call to action - in this case, purchasing mini-season ticket packages - and also creates a viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. effect when they forward the message to their friends." |
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