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[0] Southwest Florida Ad Agency Polls Super Bowl XXXV Fans' Favorite Commercials; Clarke Advertising & Public Relations Introduces www.superads.tv.


Entertainment Editors

SARASOTA, Fla.--(ENTERTAINMENT WIRE)--Jan. 15, 2001

Clarke Advertising & Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , in partnership with Logic Pros, an Internet development company, has used its creative and Web design capabilities to launch www.superads.tv. The site has been designed so the agency can poll Super Bowl XXXV Super Bowl XXXV was the 35th championship game of the modern National Football League (NFL). The game was played on January 28, 2001 at Raymond James Stadium in Tampa, Florida following the 2000 regular season.  viewers about what they thought were the most successful commercials aired during the most expensive time slot Continuously repeating interval of time or a time period in which two devices are able to interconnect.  all year.

"The Super Bowl is a showcase for the `best of the best' in ads," said Tim Clarke Tim Clarke may refer to:
  • Tim Clarke (Australian rules football player)
  • Tim Clarke (footballer)
, president of the agency. "Superads.tv allows us to conduct informal research on what really works in advertising. There's just no better time to measure what are the most successful concepts for commercials than during the big game."

Superads.tv asks fans to vote for commercials in five categories: Best of Bowl, Worst of Bowl, Funniest of Bowl, Best Music and Best Special Effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. . Prior to game time, viewers can print out a sample ballot on which to make notes during the game. After the game, they can vote online. Fans who log on to the site and register to vote online will be eligible to win a Sony(R) DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. .

As part of the interactive site, Clarke will also be able to determine what marketing professionals - those in the ad business - think about the ads aired during the game. Clarke will release the complete results of the poll on Monday, January 29. A random drawing for the DVD player will be held on Monday, January 29, from all entries received by 9:00 a.m. ET Monday, January 29.

Clarke Advertising & Public Relations, founded in 1987, specializes in developing brand-building strategies. It is the largest agency in Southwest Florida Southwest Florida is a region of Florida located along its gulf coast, south of the Tampa Bay area, west of Lake Okeechobee and mostly north of the Everglades. It consists of five coastal counties from Manatee County south to Collier County, although it sometimes is considered to  with annual billings of over $15 million. Clarke's Web site is www.clarkeadvertising.com.

Logic Pros is a business and systems consulting company, specializing in Internet development and consumer touch screen technology. The company works with organizations to create new business opportunities through innovative technology and communication. Logic Pro's Web site is www.LogicPros.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 15, 2001
Words:340
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