[0] SFX Names Steve Smith to Lead Integrated Development Efforts Between SFX and Parent Company Clear Channel.

Entertainment Editors

NEW YORK--(ENTERTAINMENT WIRE)--Dec. 7, 2000

SFX, the world's largest producer and promoter of live entertainment, has taken a significant step toward ensuring the company can readily identify and capitalize on opportunities that take advantage of the integrated operations of SFX and the radio, television, outdoor and interactive businesses owned by SFX parent company Clear Channel Communications (NYSE:CCU).

Steve Smith, until now president of both SFX.com and SFX Multimedia, the company's music trade publishing and research business, will now sit on SFX's Executive Management Team in his new role as Executive Vice President.

Reporting to SFX Chairman and CEO Brian Becker, Smith will foster inter-company collaboration between SFX and Clear Channel executives, unlocking added value in the physical and creative assets of the companies. Smith and his corporate `synergy team' will organize Clear Channel-exclusive integrated marketing opportunities for artists touring with SFX, create new diversified entertainment events, open new markets for SFX across all of its business units, formulate brand strategies for SFX intellectual properties, and improve operations efficiency by demonstrating innovative uses of internal resources.

As one example of the types of initiatives Smith will be responsible to develop, Becker pointed to Smith's role in pulling together a massive radio and online promotional campaign to support the November 27 on-sale announcement of an upcoming Backstreet Boys World Tour, a tour that SFX will produce and promote. Working with various units of SFX and Clear Channel in advance of the national on-sale announcement, two Clear Channel radio disc jockeys accompanied the band on a six-day, six-continent plane trip to promote its new album and the tour. The DJs provided exclusive interviews and other segments to Clear Channel stations throughout the week. Other SFX-engineered elements of the campaign included a live SFX.com web cast of a Backstreet Boys fan event upon their return to the U.S. on November 22, the radio "World Premiere" of the Backstreet Boys' new release, "Black and Blue," which aired on 120 U.S. radio stations (with a cumulative weekly audience of more than 25 million listeners), an SFX.com online contest tied to the tour and much more.

"There is no way SFX and Clear Channel could have fully realized the potential of the Backstreet Boys World Tour announcement without an executive dedicated to pushing the envelope further and further," said Brian Becker. "Steve Smith's drive, determination and knowledge of our various merged operations will continue to prove invaluable as we think outside the box to bring additional value to everything we do."

Smith will work between SFX offices in Los Angeles, Houston and New York. He joined the company in February 1998 when the company he co-founded 22 years ago, Album Network, Inc., was acquired by SFX.

"The synergies within SFX and between SFX and Clear Channel have been well documented, in terms of our marketing clout, industry relationships and management expertise," said Smith. "We have spent a few months learning about one another and are now fully prepared to do whatever it takes to unleash our merged resources to the benefit of the talent and marketers we work with everyday."

About SFX

SFX, a subsidiary of Clear Channel Communications (NYSE:CCU), is the world's largest promoter, producer and presenter of live entertainment events. SFX currently owns, operates and/or exclusively books 130 live entertainment venues in the U.S., including 44 amphitheaters. Each year, more than 60 million people attend approximately 26,000 events promoted and/or produced by SFX, including: live music events, Broadway and touring Broadway shows, family entertainment shows, and specialized sports and motor sports shows. SFX is also a leading full-service sports marketing and management company, specializing in the representation of athletes and broadcasters, integrated event management, television programming/production, and marketing consulting services. SFX is headquartered in New York City. More information is available at www.sfx.com.

Clear Channel Communications, Inc., headquartered in San Antonio, Texas, is a global leader in the out-of home advertising industry with radio and television stations, outdoor displays and entertainment venues in 40 countries around the world. Including announced transactions, Clear Channel operates over 1,120 radio and 19 television stations in the United States and has equity interests in over 240 radio stations internationally. Clear Channel also operates more than 750,000 outdoor advertising displays, including billboards, street furniture and transit panels across the world.