[0] Price Named President and General Manager of WXII-TV, Winston-Salem.

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NEW YORK & WINSTON-SALEM, N.C.--(BUSINESS WIRE)--July 17, 2000

Henry E. Price, a broadcast television veteran who has operated some of the country's leading TV stations, has been named president and general manager of WXII-TV, the Hearst-Argyle NBC station serving the Greensboro/Winston-Salem, NC, market. The appointment, effective September 5, was announced today by David J. Barrett, president and co-chief executive officer of Hearst-Argyle Television. P. Price, who has been vice president and general manager of WBBM-TV, the CBS owned television station in Chicago, will succeed Reynard A. "Rennie" Corley, who announced earlier this year that he would retire, capping a distinguished 40-year career in broadcast television. The appointment marks a return for Price to the Greensboro/Winston-Salem/High Point "Triad," where he had once served as president and general manager of WFMY-TV, the market's CBS affiliate.

"Hank Price has been one of TV's most innovative executives throughout his career," Barrett said. "His wide ranging experience in every aspect of broadcast television and his dynamic leadership talents make him a great addition to our station management team. Importantly, he shares our deep commitment to news leadership and local community service; when coupled with his familiarity with the North Carolina Triad, this commitment makes Hank an ideal leader to succeed Rennie Corley, who has been such an important presence there." P. Price has additionally been named Senior Fellow/Television at the Media Management Center, a joint project of Northwestern University's Kellogg Graduate School of Management and its Medill School of Journalism where he has been serving as a member of the adjunct faculty. At the Media Management Center, whose seminars are frequented by executives from Hearst-Argyle and numerous other media companies, Price will help explore new business models for broadcasting and digital television, among other projects.

"We're also pleased that Hank will play an important role at the Media Management Center, an innovative `think tank' with which we've long had a close relationship," Barrett added. "His contact with the latest and most creative ideas impacting the television industry can be of significant additional benefit to us." P. "Hank Price is one of the most innovative, successful television station executives in the country," said John Lavine, professor and director of the Media Management Center. "He is passionate about pioneering new ways to make TV more meaningful for viewers and advertisers and about using the advances in media technologies." P. "This new position is a dream come true for me," Price said. "It combines a number of attractive aspects: the opportunity of managing a great station in one of my favorite regions; the chance to be a part of what I see as the most progressive company in television broadcasting; and the ability to continue lecturing and strategizing at the Media Management Center, which is doing such great, forward-looking work. I believe that working at Hearst-Argyle and participating in the Media Management Center will allow me to be a part of the future of our industry." P. While at WBBM-TV, Price established a number of innovations in news and sales. Prior to joining WBBM in 1996, Price spent 12 years with the Gannett Company in a variety of positions including president and general manager of KARE 11 in Minneapolis and vice president for programming, marketing and research at WUSA-TV in Washington, DC. While at Gannett, Price designed the company's strategy for metered markets, was part of a team that formulated television uses for USA Today and oversaw production of several local programs. In 1995 KARE 11 became Gannett's most profitable television station and Price received that division's Excellence in Management Award. P. Before Gannett, Price was a consultant with Frank N. Magid Associates, specializing in marketing strategies for television and radio stations while also working with accounts in the banking and education sectors. Previously, Price worked for various network-affiliated TV stations in positions including news, promotion, programming and production, and has written and produced award-winning commercials and promotions. Price began his career at WJTV in Jackson, MS. He holds a BS degree in radio-television and journalism from the University of Southern Mississippi, which he attended while working in small radio stations. He serves on various civic boards including the Chicago Chamber of Commerce and the Illinois Broadcasters Association. Price and his wife, Maria, have two grown sons, Pepper and Harper. P. Hearst-Argyle Television, Inc. owns and/or manages 26 television stations and several radio stations, in geographically diverse U.S. markets. The Company's television stations reach about 17.5% of U.S. TV households, making it one of the two largest U.S. television station groups not primarily aligned with a single network, as well as one of the seven largest television groups overall as measured by audience delivered. The Company also is a leader in the convergence of broadcast television and interactivity and is engaged in partnerships with several fast-growing interactive-media companies. Hearst-Argyle trades on the New York Stock Exchange under the symbol "HTV." Hearst-Argyle's corporate Web address is www.hearstargyle.com.

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