[0] Plano Chooses Wal-Mart FLW Tour, EverStart Series to Showcase Products.Business Editors PLANO, Ill.--(BUSINESS WIRE)--May 23, 2000 Plano Molding Company, the nation's leading tackle systems manufacturer, has announced that it will team with Operation Bass, Inc., the world leader in sport fishing competitions, to sponsor the prestigious, $4.4 million Wal-Mart FLW FLW Frank Lloyd Wright FLW Forrest L Wood (fishing tournament) FLW Fort Leonard Wood (US Army) FLW Famous Last Words FLW Four Letter Word FLW Final Weight Tour, and the popular 9-venue EverStart Series of bass tournaments beginning immediately. Plano, makers of the nation's best known tackle boxes and storage systems is the newest addition to the premiere corporate sponsor team that is propelling the sport of competitive bass fishing to unprecedented heights. The company joins what has become one of the most elite sponsor teams in sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. today, including industry leaders: Wal-Mart, BFGoodrich Tires, Black & Decker, Chevrolet, CITGO, Coca-Cola, Coleman, Eagle Electronics, Energizer, Evinrude, Fujifilm, Kellogg's, Land O'Lakes
n. 1. One who wrangles or quarrels. 2. A cowboy or cowgirl, especially one who tends saddle horses. Noun 1. . "We are flattered that Plano has decided to sponsor our tournament programs exclusively," said Operation Bass chairman Irwin L. Jacobs. "They could have chosen other organizations, but they wanted to join the industry leader. We are very proud of that." As the "official tackle storage" company of the Wal-Mart FLW Tour and EverStart Series, Plano will receive on-site signage and product promotional exclusivity. They will also be included in the popular FLW Tour television series that airs on ESPN ESPN Entertainment and Sports Programming Network and ESPN 2. "We are very pleased with our new association with the Wal-Mart FLW Tour and EverStart Series", said Tom Hurt, Director of Marketing, Plano Molding Company. "It is clear that this organization is growing the sport of fishing like never before, and we believe they will continue to create a heightened level of interest and participation in sport fishing at all levels." The Wal-Mart FLW Tour, currently in its fifth season is a seven-venue series that during 2000 will award participating anglers $4.4 million in cash, making it the most lucrative series in fishing history. Operation Bass, Inc. which conducts the tour, as well as the EverStart Series and the newly announced Wal-Mart Bass Fishing League (BFL BFL Body for Life BFL Bass Fishing League (sponsored By Wal-Mart) BFL Brothers for Life BFL Bharat Forge Ltd. (Pune, India) BFL Back Focal Length ), formerly the Red Man Tournament Trail, is the largest bass fishing tournament organization in the world. During 2000 alone, the organization could award anglers more than 12 million. The company has also announced plans to conduct the richest walleye walleye, in medicine walleye: see strabismus. walleye, in zoology walleye or walleyed pike: see perch. tournament in history in Green Bay, Wis., later this year. The RCL RCL - Reduced Control Language. A simplified job control language for OS360, translated to IBM JCL. "Reduced Control Language for Non- Professional Users", K. Appel in Command Languages, C. Unger ed, N-H 1973. (Ranger, Lund, Crestliner) Walleye Championship will be held Oct. 3-7 and feature a record purse up to $1.4 million. For more information about Operation Bass and the $2 MILLION VISA CHALLENGE, visit the Operation Bass Web site at www.operationbass.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion