[0] Option One, Inc. Announces New Corporate Identity; Changes Name to Mentor 4, Inc.Business Editors COLUMBIA, Md.--(BUSINESS WIRE)--Feb. 5, 2002 Option One, Inc. (www.optionone.com), a leading provider of professional recruiting, staffing and human capital management services, announced today that it has changed its corporate identity to Mentor Mentor, in Greek mythology Mentor (mĕn`tər, –tôr'), in Greek mythology, friend of Odysseus and tutor of Telemachus. 4, Incorporated (www.mentor4inc.com). Mentor 4, Inc. now serves as the parent company name for the organization's four specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. service lines. The Mentor 4 name is derived from a Greek mythological myth·o·log·i·cal also myth·o·log·ic adj. 1. Of, relating to, or recorded in myths or mythology. 2. Fabulous; imaginary. myth figure who served as a wise and trusted advisor, giving prudent counsel and guidance to many. The rationale for the new corporate identity developed from the organization's specialization A career option pursued by some attorneys that entails the acquisition of detailed knowledge of, and proficiency in, a particular area of law. As the law in the United States becomes increasingly complex and covers a greater number of subjects, more and more attorneys are strategy, which launched last year. The organization sought an identity that encompassed the spectrum of specialized human capital management services it now offered. It also sought an identity that would support the evolution of additional service lines down the road. The Option One brand identity failed to reflect the company's new focus by virtue of its firmly rooted reputation as a generalized gen·er·al·ized adj. 1. Involving an entire organ, as when an epileptic seizure involves all parts of the brain. 2. Not specifically adapted to a particular environment or function; not specialized. 3. provider for professional and administrative recruiting and staffing. "In recent years, Option One's business has diversified diversified (di·verˑ·s into specialized markets which require a customized approach to recruiting and staffing. Our clients and our job-seeking associates within these markets demand firms that can understand and support their unique needs. Recruiting and staffing under a generalized business model was just not viable or effective for us anymore," said Michael McSally, president of Mentor 4, Inc. To continue to meet client and associate needs, Option One realigned its service model last year as part of its ongoing specialization strategy. This strategy produced three new service lines known as Contacteam (www.mycontacteam.com), Mentor 4 Accounting & Financial Search (www.mymentor4.com) and M4 Accounting Support (www.mym4.com). Contacteam specializes in recruiting and staffing solutions for the contact/call center industry. Mentor 4 Accounting & Financial Search specializes in search and direct placement services for management-level professionals. M4 Accounting Support, a partner service line to Mentor 4 Accounting & Financial Search, recruits and staffs support positions typically found in corporate accounting departments. Professional corporate recruiting and staffing services not falling under these specialized lines remained under the Option One name. McSally continued, "Our specialization strategy was in place, and we had successfully expanded into professional search and other human capital management services. However, we were still facing our known reputation, positive as it was, as a generalized staffing provider under the Option One name. We did not want our organization to be overlooked as a capable, competitive provider of comprehensive talent acquisition and human capital management services because of our established brand identity, which was especially grounded in the administrative staffing arena. Therefore, it made sense to move Mentor 4, Inc. to the helm of our organizational identity. "When you consider its ancient roots and how it translates today, the Mentor 4 name embodies our organization's mission perfectly: to be the company of choice for professionals seeking career opportunities and organizations seeking top talent." Because the Option One name is well recognized in the corporate realm, it will remain the divisional brand identity for Mentor 4, Inc.'s professional corporate talent service line. This line will continue to recruit and staff positions in marketing and communications, business analysis, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. and benefits administration and executive administration. Clients and associates of Option One, Contacteam, Mentor 4 Accounting & Financial Search and M4 Accounting Support can expect no disruption disruption /dis·rup·tion/ (dis-rup´shun) a morphologic defect resulting from the extrinsic breakdown of, or interference with, a developmental process. in service as the legal parent company name changes. Their specific services will still be offered under the specialized divisional names. About Mentor 4, Inc: In Greek mythology Greek mythology Oral and literary traditions of the ancient Greeks concerning their gods and heroes and the nature and history of the cosmos. The Greek myths and legends are known today primarily from Greek literature, including such classic works as Homer's Iliad and , Mentor 4 was a wise and trusted advisor, a person of integrity, giving prudent counsel and guidance to many. Today, the ambition of Mentor 4, Inc. is just as compelling as our ancient Greek Noun 1. Ancient Greek - the Greek language prior to the Roman Empire Greek, Hellenic, Hellenic language - the Hellenic branch of the Indo-European family of languages counterpart counterpart n. in the law of contracts, a written paper which is one of several documents which constitute a contract, such as a written offer and a written acceptance. : to serve as wise and trusted counselors for professionals seeking career opportunities and organizations seeking top talent. Mentor 4, Inc. and its specialized service lines are part of the privately held Allegis Group This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. network of human capital management companies. |
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