[0] Online Holiday Shopping Season Kicks Off With 12 Percent Growth the Second Week in November, According to Nielsen//NetRatings.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Nov. 16, 2000 Toys Category Soars 47 Percent and Apparel Category Jumps 43 Percent Nielsen//NetRatings, the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the audience measurement service from Nielsen Noun 1. Nielsen - Danish composer (1865-1931) Carl August Nielsen, Carl Nielsen Media Research, ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. eRatings.com and NetRatings, Inc. (Nasdaq:NTRT), today revealed that the holiday shopping season has officially started the second week in November, shifting from its flat growth in the first week. The Nielsen//NetRatings Holiday E-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. Index, which measures home and work Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f visits to representative e-commerce sites in eight product categories, rose 12 percent in the past week ending November 12. "The 12 percent rise in user visits is nearly identical to the leap in the first week of holiday traffic for 1999, so it's clear the holiday season has firmly begun, albeit one week delayed," said Sean Kaldor, vice president of eCommerce at NetRatings. Leading the growth were toys, games and apparel sites (see Table 1). The toys and games category soared 47 percent in total user visits this past week, after seeing a 12 percent decline in visits the previous week. The apparel category jumped 43 percent, adding to its five percent rise the previous week. Consumer electronics rose 17 percent, and virtual department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , which include sites such as Amazon, Target and Walmart, increased 12 percent. "We forecasted a 270 percent increase in unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. to online toy and game sites between August and December 2000. This week's numbers confirm a solid holiday start for this sector, which depends most heavily upon a strong fourth quarter," said Kaldor. "Toys and game sites are on the rise, with many toy companies having started their initial holiday gift marketing campaigns, including promotional inserts, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. mailings, banner campaigns, and TV advertisements." "Apparel sites have been a sleeper hit This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since October 2007. thus far in 2000, since many industry watchers questioned whether clothing could be sold effectively online. Every apparel e-tailer in our index showed significant growth over the prior week, with Spiegel.com and VictoriasSecret.com racing neck and neck for the 'fastest growing apparel site' title within our index," he continued. Table 1. Nielsen//NetRatings Holiday E-Commerce Index (U.S., Total Visits, Combined Home & Work) ---------------------------------------------------------------------- Category % Change 10/29-11/5 % Change 11/5-11/12 ---------------------------------------------------------------------- ---------------------------------------------------------------------- TOYS & GAMES -12% 47% APPAREL 5% 43% CONSUMER ELECTRONICS 2% 17% VIRTUAL DEPARTMENT STORES 1% 12% BOOKS/MUSIC/VIDEO 0% 9% VALUE-ORIENTED SITES 3% -1% COMPUTER HARDWARE -13% -4% SPECIALTY GIFTS 35% -10% ---------------------------------------------------------------------- Note: The index is comprised of five representative sites in each category, and acts as a barometer to gauge the level of usage of e-commerce sites during the holiday season. A visit is a single trip to a shopping site. Source: Nielsen//NetRatings, November 2000 About Nielsen//NetRatings Nielsen//NetRatings, the Internet audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from more than 70,000 panel members in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The U.S. panel sample consists of 62,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Internationally, Nielsen//NetRatings services are provided via ACNielsen eRatings.com, a venture between ACNielsen (NYSE NYSE See: New York Stock Exchange :ART) and NetRatings, Inc. Globally, Nielsen//NetRatings services measure the Internet experiences of nearly 200,000 global Internet users. Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Please source all data to Nielsen//NetRatings. |
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