[0] Ogilvy Ad Exec Wilberding Joins Ford & Earl Associates to Direct Brand Identity Consultancy.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com TROY, Mich.--(BUSINESS WIRE)--July 5, 2000 Troy-Michigan-based design consultancy Ford & Earl Associates announces that Michael J. Wilberding has joined the firm as Executive Vice President, Director of Brand and Identity Consulting. Formerly a Senior Partner and General Manager of the Detroit Office of Olgivy & Mather, a multinational advertising agency, Wilberding brings to Ford & Earl Associates over 20 years of experience in the study and application of marketing, brand and organizational dynamics. In his new position, Wilberding will implement a new strategic practice area, which focuses on brand and identity management, organizational change and E-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. . "As we begin the new millennium, it is logical to examine the marketplace and consider the value and place that design now plays and will play in the future," said Thomas Ernst, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Ford & Earl Associates. "Our specialty is the development of strong identity imagery and its application to every visual medium important to conveying our clients' overall brand identity. Mike Wilberding will strengthen this leadership position with his experience." Wilberding has held management-level positions with the world's largest and most respected advertising firms including Oglivy & Mather, Young & Rubicam, and McCann Erickson McCann Erickson is a global advertising agency network, with offices in over 130 countries and almost eight decades of multinational experience . McCann is a subsidiary of the Interpublic Group of Companies . His primary areas of expertise are strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and change management. As Senior Partner and General Manager of the Detroit Office of Oglivy & Mather, Wilberding had global management responsibilities for the Ford Motor Company account. Other past clients include McDonald's, General Motors Corporation, Goodyear Tire & Rubber Company, Manufacturers Bank, Lincoln-Mercury Division, and Ski-Doo Division of Bombardier Corporation. Wilberding holds a Bachelor of Arts from Michigan State University Michigan State University, at East Lansing; land-grant and state supported; coeducational; chartered 1855. It opened in 1857 as Michigan Agricultural College, the first state agricultural college. . He has completed postgraduate postgraduate after first degree graduation, the registerable degree in veterinary science. postgraduate degree may be a research degree, e.g. PhD, or a course-work masterate with a vocational bias, or any combination of these. studies in global business and marketing at Duke University, The University of Chicago, and the University of Detroit. Wilberding lives in Birmingham, Michigan Birmingham is a city in Oakland County of the U.S. state of Michigan. It is a suburb of Detroit. As of the 2000 census, the total population was 19,291. The city hosts a downtown that attracts shoppers from throughout the Metro Detroit area. . Ford & Earl Associates is a nationally ranked design consultancy with practice areas in identity and branding, interior architecture and design, graphic design, wayfinding and signage programs, and exhibit design. Supporting its signage and exhibit businesses, Ford & Earl Associates also operates its own fabrication fabrication (fab´rikā´sh  n),n the construction or making of a restoration. facility. Ford & Earl Associates was founded in 1964 through the merger of two established design firms -- W.B. Ford Design and Harley Earl  This article is written like a personal reflection or and may require .Please [ improve this article] by rewriting this article in an . (, talk) Harley J. Associates. Clients include a diverse group of corporate, health care, hospitality, educational, cultural and retail organizations operating in the U.S. and worldwide. http://www.businesswire.com/cgi-bin/photo.cgi?pw.070500/bb9 |
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