[0] Nearly 90 Percent of Web Users Plan to Vote in This Year's Elections, According to Media Metrix.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 11, 2000 Online, politics are a man's world: majority of male Web users are Republican, and men are primary users of political-party, candidate and political-news sites Media Metrix, a Jupiter Jupiter, in Roman religion and mythology Jupiter, in Roman religion and mythology, the supreme god, also called Jove. Originally a sky deity associated with rain and agriculture, he developed into the great father god, prime protector of the state, Media Metrix company (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : JMXI), the pioneer and leader in Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and Digital Media measurement worldwide, today announced that 88 percent of Web users 18 and older plan to vote in this year's elections, compared to 55.7 percent who reported voting in federal, state or local elections in 1999. In addition, 41.4 percent of men online are registered Republicans, and men constitute the majority of visitors to political-party, candidate and political-news sites. With its second installment of its Election 2000 series Media Metrix details Web-user profiles and online behavior according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. political affiliation affiliation (  fil´ēā´sh . The company also reveals key demographic
characteristics - including gender and household income - of visitors to
political-party, candidate and political-news sites.Highlights include: -- Americans age 50 and older represent the most politically-inclined group online, with 96.1 percent planning to vote this year, compared to 75.6 percent last year. -- While candidate sites Georgewbush.com and Algore2000.com draw a nearly equal percentage of their traffic from persons with household incomes of less than $25,000 and more than $100,000, Algore2000.com draws a higher percentage of Web users with a household income between $25,000 and $59,999 (42.2 percent for Algore2000.com versus 34.9 percent for Georgewbush.com). Meanwhile, Georgewbush.com draws a higher percentage of Web users with a household income between $60,000 and $99,999 (37.0 percent for Georgewbush.com compared to 29.4 percent for Algore2000.com). -- Low levels of cross-visitation between the two candidate sites suggest visitors to Georgewbush.com or Algore2000.com are strongly partisan in their surfing habits. While Georgewbush.com and Algore2000.com had 467,000 and 350,000 unique visitors in August 2000, respectively, only 60,000 different people visited both sites over the same monthly period. The full report will be available at http://www.mmxi.com/home.jsp?language=us. Jupiter Research, also part of Jupiter Media Metrix, will release further election-season findings from a consumer survey of online users later this week.
Media Metrix, A Jupiter Media Metrix Company
Audience Composition of Male vs. Female Web Users 18+
According to Political Affiliation
August 2000
Composition %
Males 18+ Females 18+
Registered Republicans 41.1 32.6
Registered Democrats 23.4 32.3
Other Party Affiliation 11.2 12.3
Not Registered 24.3 22.7
Media Metrix, A Jupiter Media Metrix Company
Gender Composition of Traffic to Political-Party, Candidate
and Select Political-News Sites
August 2000
Site Unique Visitors Males 18+ Females 18+
(000) Composition % Composition %
ALL WWW 77,020 40.4 40.7
RNC.ORG 407 79.2 19.9
GEORGEWBUSH.COM 467 64.4 31.7
DEMOCRATS.ORG (DNC) 239 63.8 34.8
VOTER.COM 435 58.1 37.9
ALGORE2000.COM 350 58.0 36.2
SPEAKOUT.COM 321 55.5 42.4
Media Metrix, A Jupiter Media Metrix Company
Household Income Composition Candidate Sites - August 2000
Composition %
Site Under $25k $25k-$59.9k $60k-$99.9k $100k+
GEORGEWBUSH.COM 5.9 % 34.9 % 37.0 % 22.3 %
ALGORE2000.COM 5.6 % 42.2 % 29.4 % 22.8 %
Definitions: Unique Visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. : The total number of different users who visited a site at least once in the given measurement period. Percent Composition: The percentage of Unique Visitors who fit a specific demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want within an individual site. About Media Metrix Media Metrix, a Jupiter Media Metrix Company, is the leader and pioneer in Internet and Digital Media measurement and the industry's source for the most comprehensive, reliable, and timely audience, e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. and technology measurement services. The Company provides the most comprehensive coverage of all Digital Media including more than 25,000 Web sites and online properties. Media Metrix utilizes its patented operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. - click-by-click, page-by-page, minute-by-minute. Today, Media Metrix has a representative sample of more than 100,000 people under measurement and covers more than 85 percent of Internet usage worldwide. Visit us at www.mediametrix.com for more information. About Jupiter Media Metrix Jupiter Media Metrix is the global leader in market intelligence for the new economy. The Company delivers innovative and comprehensive Internet measurement, analysis, intelligence and events to provide businesses with unmatched global resources for understanding and profiting from the Internet. Jupiter Media Metrix brings together world-class world-class adj. 1. Ranking among the foremost in the world; of an international standard of excellence; of the highest order: a world-class figure skater. 2. , innovative and market-leading products, services, research methodologies and people. Jupiter Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research and Jupiter Events. The Company is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and operates worldwide, across the Americas A·mer·i·cas , the See America. , Asia Pacific, Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). (as Jupiter MMXI Europe), and the Middle
East. Visit us at www.jmm.com for more information.Note to Editors on Attribution at·tri·bu·tion n. 1. The act of attributing, especially the act of establishing a particular person as the creator of a work of art. 2. : All findings in this release are from Media Metrix, a Jupiter Media Metrix Company. Please attribute (1) In relational database management, a field within a record. (2) In object technology, a single element of data. See instance attribute and static attribute. all findings within this release to Media Metrix, a Jupiter Media Metrix Company. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion