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[0] Levi's Outfits Pop Sensations `NSYNC for Super Bowl XXXV Halftime Show.


Sports Editors/Football Writers & Columnists

SAN FRANCISCO--(BW SportsWire)--Jan. 26, 2001

Set to perform during the Halftime Show A halftime show is a performance given between the first and second halves or the 2nd and 3rd quarters of a sporting event. Halftime shows are not given for sports with an irregular or indeterminate number of divisions (such as baseball or boxing), or for sports that don't stop.  at this Sunday's Super Bowl XXXV Super Bowl XXXV was the 35th championship game of the modern National Football League (NFL). The game was played on January 28, 2001 at Raymond James Stadium in Tampa, Florida following the 2000 regular season. , `NSYNC NSYNC Justin Chris Joey Lasten JC (last letters of first names of members of the group NSYNC)
NSYNC Negative Synchronization
 will be outfitted in Levi's(R) customized product. The clothes the guys will be wearing include Trucker Denim Jackets, Levi's(R) Engineered Jeans(TM) and the new loose fit 569(TM) Jeans.

The stage isn't the only place Levi's(R) 569(TM) Jeans will be seen; the new line is also featured during the brand's first-ever Super Bowl commercial. The "Jeans Donor" spot, which plays off people's attachment to their Levi's jeans, will debut during the second quarter of Sunday's game.

Levi Strauss
This article is about the clothing manufacturer. For the anthropologist, see Claude Lévi-Strauss and for the company of the same name, see: Levi Strauss & Co..


Levi Strauss, born Löb Strauß
 created the world's first pair of jeans in 1873 and today is the number one jeans brand in the world. For more information on Levi's visit www.levi.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 26, 2001
Words:138
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