[0] Leapfrog Smart Products Expands Its Corporate Team; Smart Card Developer Adds Seasoned Talent To Its Sales And Marketing Efforts.

Business Editors

ORLANDO, Fla.--(BUSINESS WIRE)--Aug. 7, 2000

Leapfrog Smart Products, Inc. (OTCBB:FROG), a leader in Smart card software development, announced today it has appointed four new members, including Thomas Delaney, Michael Williams, Kevin Guy and James Dustin, to its Sales and Marketing department.

Mr. Delaney joins Leapfrog following a key business development role in the ground breaking launch of the highly successful "Blue from American Express" card, a smart credit card providing a secure channel to make purchases over the Internet. Prior to his work with American Express, Mr. Delaney enjoyed a career with the Metropolitan Transportation Authority in New York, managing various technology and business facets of the highly successful Automated Fare Collection (MetroCard) system. Mr. Delaney also has experience in the financial arena, having worked in retail and institutional investing for the Bankers Trust Company.

Michael Williams joins Leapfrog after holding a position at CyberMark, the nation's largest Smart card system integrator serving colleges, universities and corporate campuses throughout North and South America and providing complete solutions including e-purse, loyalty and data storage and management. Mr. Williams designed and implemented the Quality Assurance and Testing unit, provided technical and operations consulting for CyberMark's SmartWorld platform to existing clients and managed the extensive network of Vendors, which included GemPlus, Verifone, Debitek (IVI Checkmate), PTI, Tritheim and ITC. Prior to working with CyberMark, Mr. Williams served as Director of Operations for a start-up telecommunications consulting company, TelRite, Inc.

Kevin Guy joins Leapfrog after working several years for Opus Biometric Technologies, a leading Canadian biometric technology company. While with Opus, Kevin was responsible for the business development of biometric technology to O.E.Ms, Distributor and Dealers of security-related devices and applications. Prior to this position, Kevin was the Director of Sales & Marketing for a large security firm based in Vancouver and primarily focused on the sale of access and revenue control products for commercial and parking applications.

Jim Dustin joins Leapfrog from a recent post as Strategy Director with Creative Change, Inc. of Hartford CT, an Internet consultant on distance learning, healthcare Web sites and corporate business simulation games for clients ranging from PriceWaterhouse Coopers, GM and the school of Engineering at Cornell University. Prior to that post, Jim designed the marketing and corporate identification efforts for Yale University startup and Mirror Worlds Technologies, founded by noted computer scientists, Dr. David Gelernter and Dr. Eric Freeman. Mr. Dustin also managed design and marketing initiatives in e-Commerce strategy and Mondex Smart cards with AT&T Universal Card.

Dale Grogan, President of Leapfrog Smart Products, commented, "These four world class additions provide Leapfrog with a deep well of combined knowledge and expertise, in both sales and marketing. We are excited to add the talents of Mr. Delaney, Mr. Williams, Mr. Guy and Mr. Dustin to our team and are confident their presence will create an added edge for Leapfrog, as we tap into both established and emerging markets to provide Smart card development."

About Leapfrog Smart Products, Inc.

Leapfrog Smart Products, Inc. is a world-class leader in Smart card software development and system solution integration. Located in Maitland, Florida, Leapfrog is one of a small group of companies dedicated to creating applications for Smart cards. Smart cards are credit card-sized pieces of plastic with a computer microprocessor embedded within. Current applications of Smart card software include personal identification, e-purse transactions, loyalty points storage, physical and logical access, as well as portable storage of medical records. Leapfrog, through its General Services Administration (GSA) master contract, is also certified as a contractor with the United States Federal government. Leapfrog Smart Products, Inc. is a publicly traded company, trading under the symbol FROG.

Statements in this news release that are not descriptions of historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expect," "intends," "believes," "plans," "anticipates" and "likely" also identify forward-looking statements. All forward-looking statements are based on current facts and analyses. Actual results may differ materially from those currently anticipated due to a number of factors including, but not limited to history of operating losses, anticipated future losses, competition, future capital needs, the need for market acceptance, dependence upon third parties, disruption of vital infrastructure and intellectual property rights. All forward-looking statements are made pursuant to the Securities Litigation Reform Act of 1995. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the Securities and Exchange Commission.